Mar 23, 2022 08:40:00

Vimeo revise policy for 'specific users who consume excessive bandwidth'

About the report that

Vimeo , a video sharing site for creators, has notified creators that 'Because the bandwidth limit has been reached, please choose whether to pay an additional $ 3,500 (about 420,000 yen) or cancel it.' , Announced measures to make the bandwidth policy easier to understand, such as notifying in advance when the traffic limit is likely to be reached.

Improving Vimeo's policy on video bandwidth
https://vimeo.com/blog/post/improving-policy-on-video-bandwidth/

On March 15, 2022, the IT news site The Verge published an article about the Dutch digital artist 'Experiences charged by Vimeo'. The digital artist has already paid $ 200 a year, but will pay an additional $ 3,500 a year or a week because 'the transfer volume has reached the top 1% of all users'. He was asked to choose whether to cancel within.

Vimeo is telling creators to suddenly pay thousands of dollars — or leave the platform --The Verge
https://www.theverge.com/2022/3/15/22979126/vimeo-patreon-creators-price-increase

The digital artist has posted 117 movies on Vimeo, with an average of about 150 views. The most viewed was 815 times, so I was embarrassed not only by the price of $ 3,500 a year, but also by the fact that such a notification was sent.

And on March 18, three days after The Verge published the article in question, Vimeo CEO Anjali Sud directly published an article on the official blog entitled 'Improvement of Vimeo's Video Bandwidth Policy.'

According to CEO Sud, in order to realize Vimeo's 'ad-free' business model, operating costs must be recovered from users in the form of subscription fees. The problem here is dealing with 'specific users who consume excessive bandwidth'. In Vimeo, 99% of users consume only enough bandwidth to cover the underlying subscription fee, but if the top 1% of users don't charge extra for the bandwidth they consume, then they're bound to It is said that wrinkles will appear.

CEO Sud has announced a revision to 'make it easier to understand what to do with specific users who consume excessive bandwidth.' The actual revision items are as follows.

-Changed the threshold for charging additional charges from 'reaching the top 1% of all users' to 'when consuming 2TB or more'
-Implementation of a UI that makes users aware of bandwidth restrictions, such as sending emails that periodically notify the usage status and displaying alerts on the analysis dashboard.
・ Extend the grace period to one month to select 'pay additional fee or cancel' when the threshold is exceeded
· Refunds for users who are determined that Vimeo does not meet their needs
Enforcement of a disclaimer policy not to impose bandwidth limits unless monetized elsewhere

CEO Sud said, 'One of Vimeo's policies is'user first'. We have been aiming for continuous improvement of our service by considering the problems pointed out by the user community as our own problems. We believe that improvements have been practiced in our 17-year history, but this time it turns out that one of our policies cannot maximize the profits of certain user groups. We have a lot of bandwidth. We have continued to apply policies that create poor communication and unnecessary friction and anxiety for consuming users. We apologize for the slow feedback and loss of trust. ' increase.