Apple's 'Thunderbolt 4 cable (3m)' of 17,800 yen is talked about as 'too expensive'

At Apple's new product announcement event delivered on March 9, 2022, the monitor ' Studio Display ' equipped with a 27-inch 5K Retina display was announced. The Studio Display has a Thunderbolt 4 port, so you can connect Mac Studio, MacBook, etc. announced at the same time with a Thunderbolt 4 compatible cable. Apple has started handling 'Thunderbolt 4 Pro cables' in the Apple Store for Studio Display, but it has been talked about that this Thunderbolt 4 Pro cable is too expensive.

Apple's 3-meter Thunderbolt 4 cable is a steal at $ 159 --The Verge
https://www.theverge.com/2022/3/9/22968576/apple-3m-thunderbolt-4-cable

The 'Thunderbolt 4 Pro cable' sold by Apple is as follows. In the United States, a 3m long cable costs $ 159 (about 18,000 yen), and in Japan it costs 17,800 yen including tax. The 1.8m long cable costs 14,800 yen including tax. The Studio Display comes with a 1m long Thunderbolt 4 compatible cable, so you don't necessarily have to buy a 1.8m or 3m cable.

Thunderbolt 4 Pro Cable (3m)-Apple (Japan)
https://www.apple.com/jp/shop/product/MWP02ZA/A/thunderbolt-4-pro Cable 3m

The product outline says, 'It is a 3-meter black braided cable that can be wound without entanglement. Data transfer of up to 40 Gb / s by Thunderbolt 3, Thunderbolt 4, USB 4 and data transfer of up to 10 Gb / s by USB 3.1 Gen 2. , DisplayPort video output (HBR3), supports charging up to 100W. With this cable, you can use this cable to connect a Mac with a Thunderbolt 3 or Thunderbolt 4 port to a USB-C such as Studio Display, Pro Display XDR, dock, hard drive, etc. You can connect to Thunderbolt and USB-enabled displays and devices. '

Cables compatible with Thunderbolt 4 are also sold by other manufacturers. For example, computer peripheral manufacturer Belkin has also released a Thunderbolt 4 cable that supports 'data transfer up to 40 Gbps and charging up to 100 W.' The Belkin cable can be purchased for 7580 yen including tax if the 2m cable is Amazon at the time of article creation.

Amazon | Belkin USB-C Cable Thunderbolt 4 / USB4 100W 40Gbps High Speed Data Transfer 8K Compatible M1 MacBook / iPad Pro / iMac / EVO Windows Compatible Intel Certification USB-IF Certification 2m Black INZ002bt2MBK | Belkin | Home Appliances & Cameras

CalDigit's Thunderbolt 4 compatible cable is 2m and costs 9680 yen including tax.

Amazon | [Intel Certification] CalDigit Thunderbolt 4 / USB 4 Cable (2.0m) --Active 40Gb / s, 100W, 20V, 5A [TB4-A20B-540] | CalDigit | USB Cable Online Shopping

Cable Matters is 2 meters and costs 5999 yen including tax.

Amazon.co.jp: [Intel Thunderbolt certification acquired] Cable Matters Thunderbolt 4 cable Active Thunderbolt 4 cable 2m 40Gbps 100W charging 8K video USB4 / Thunderbolt 3 / USB-C compatible: PC / peripheral device

Most major peripheral manufacturers don't sell Thunderbolt 4 compatible cables over 3m long, so if you want to buy a cable over 3m long, Apple is the only option. However, even if you compare the prices with a length of 1.8 m, Apple is quite expensive at 14,800 yen, while other manufacturers are 2 m and none of them exceed 10,000 yen. The Verge, an IT news site, said, 'Thunderbolt 4 standards are less than two years old, so it's only a matter of time before a manufacturer other than Apple sells a 3m long cable. If you want to get it, you'll have to pay Apple a'tax'. '

It is also reported that the 27-inch iMac has been secretly discontinued at the same time that the Studio Display was announced and the Thunderbolt 4 compatible cable was secretly handled at the Apple Store.

Apple's Studio Display actually comes with a stand --The Verge
https://www.theverge.com/2022/3/8/22967455/apple-march-event-mac-studio-display-stand-price