Adidas suddenly tweeted 'images of 25 pairs of breasts' for the establishment of a sports bra brand

Adidas, a major sportswear maker, tweeted '25 pairs of female bust images'. According to Adidas, 'I think that women's breasts of all shapes and sizes should be comfortably supported,' and a new sports bra brand that allows you to choose from 43 styles that suit your breasts. The purpose is to promote.

Adidas tweets 25 pairs of bare breasts to sell a new sports bra --CNN
https://edition.cnn.com/2022/02/10/business/adidas-bare-breasts-bra-campaign/index.html

The actual tweet is below.

We believe women's breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.

???? Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ #SupportIsEverything pic.twitter.com/CESqmsXOwI

— Adidas (@adidas) February 9, 2022

The female bust included in the image is 10 people and 10 colors in both shape and size. The fact that the shapes and sizes are 10 people and 10 colors means that the shape of the brassiere that wraps the breasts also needs to be diverse, and Adidas' tweet appeals to 'a new brand of sports bras that can wrap the breasts of a wide variety of women.' The aim is to do.

The official page of this new brand is below. In addition, it is said that '43 kinds of styles can be selected' overseas, but in Japan it seems that there are 40 types of styles to choose from, probably because of the size.

Sports Bra | [Official] Adidas Online Shop -adidas-
https://shop.adidas.jp/sports_bra/

Regarding this new brand, adidas said, 'Sports bras are one of the most important training apparel for those with breasts.' 'The confidence and support that sports bras provide can make a big difference in wearer performance and abilities. The image in question shows how diverse a woman's bust is, and by showing busts of different shapes and sizes, why a bra that fits the bust is the most important. Is easier to understand. '

On the other hand, there are pros and cons to the advertising method of 'tweet the image that the female bust itself can be seen', and in addition to the joyful voice of being able to browse the female bust purely, 'female breasts'. Is sexual in nature, so it's hard to say that this method is generally accepted. ”“ I want to see the bra properly rather than the bust itself. ”And“ When launching a new brand of boxer shorts, a wide variety of penis Will you show me the image? '

Adidas Japan also tweeted to the same effect, but the attached image is a picture of a woman wearing a sports bra.

'I'm excited when I look in the mirror ✨ It's comfortable to move around and it's very comfortable to wear!'

Experience the light comfort that Laura @RolaWorLD wants from #sports bras to protect you from shaking. #SupportIsEverything https://t.co/xDoaU8xbki pic.twitter.com/QeqAknuSVn

— Adidas Japan (@adidasJP) February 14, 2022