Twitter's sales in the third quarter of 2021 increased by 37% year-on-year to 146 billion yen, and the impact of Apple's ATT was less than expected



Twitter announced its financial results for the third quarter of 2021 (July-September) on October 26, 2021. There were concerns about the impact on advertising revenue due to Apple's privacy-enhancing function ' App Tracking Transparency (ATT) ' introduced from iOS 14.5, but Twitter's revenue in the third quarter increased 37% year-on-year to 1.284 billion. It has reached the dollar (about 146 billion yen).



Final-Q3'21-Shareholder-letter.pdf
(PDF file) https://s22.q4cdn.com/826641620/files/doc_financials/2021/q3/Final-Q3'21-Shareholder-letter.pdf

Twitter shares rise after company says Apple privacy changes had less of an impact than expected on third-quarter results
https://www.cnbc.com/2021/10/26/twitter-reports-third-quarter-revenue-growth-of-37percent-and-says-apple-changes-had-minimal-impact.html

Twitter's total revenue in the third quarter reached $1.284 billion, up 37% year-over-year, reflecting strong performance across key products and geographies. While total sales increased, operating income was $ 56 million (about 5.9 billion yen) in the same period last year, while operating loss was $ 743 million (about 84.8 billion yen) this term. The operating loss includes $766 million in costs related to a class action lawsuit filed in 2016 that ``misleaded investors about the company's growth prospects,'' It is said that the investment will be included, and it will be an operating profit of 23 million dollars (about 2.6 billion yen) excluding litigation related expenses.



Of the total sales of 1,284 million dollars, data licenses and other income are 143 million dollars (about 16.3 billion yen), and advertising revenue is 1,141 million dollars (about 130 billion yen). Advertising revenue increased 41% year-over-year.



Revenue-generating average daily active users were 211 million, up 13% year-over-year. Of the 211 million people, 37 million American users and 174 million users outside the United States.



Twitter's total revenue and ad revenue figures for the third quarter were in line with analyst forecasts, but fell short of analyst estimates of 211.9 million daily active users. Twitter's stock price rose 4% in after-hours trading on October 26, following the announcement of its third quarter results.

Regarding Twitter's performance in the third quarter of 2021, there was also concern about the impact of Apple's 'ATT', which allows users to limit tracking for advertising purposes, but the impact of ATT on Twitter was minor. matter. Regarding the reason why ATT had a serious impact on Facebook and others , but Twitter was not so seriously damaged, Twitter believes that the impact of ATT may differ between advertising platforms depending on the combination of ad formats and elements. I'm guessing.



While it is still too early to assess the long-term impact of ATT at this point, the company expects the impact on ATT's revenue to be smaller than expected at least in the third quarter and will continue to be mild in the fourth quarter. increase.



Also, in the third quarter, Twitter will be able to log in with a Google account or Apple ID , and in addition to monetization functions for creators such as 'Super Follow', 'Ticket System Space' , and 'Tips' that can be tipped ...



He mentions that he has released a function to automatically block users who are harassing him.



Twitter forecasts for the fourth quarter of 2021 will have total sales of $1.5 billion to $1.6 billion (about 171 billion to 182 billion yen) and operating income of $130 million to $180 million (about 14.8 billion to 205 billion dollars). billion yen).



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