It is possible that Amazon has copied other companies' products, reporting that it was 'tampering with search results'
Reuters reported on October 13, 2021 that Amazon was operating a search system on the site in India, giving it an edge over its own branded products. Internal documents obtained by Reuters also raise the possibility that Amazon was developing products by copying top-selling products.
Amazon copied products and rigged search results, documents show
Amazon India allegedly rigged search results and copied competitors --The Verge
https://www.theverge.com/2021/10/13/22724152/amazon-india-search-result-rigging-reference-product-seller-data-report
When Reuters obtained Amazon's internal documents such as e-mails and business plans and scrutinized the contents, 'Amazon's private brand development team in India used internal data to copy other companies' products.' Was found. According to Reuters, the private-label development team is also suspected of tampering with search results to ensure that their products appear high in the search results.
Below is a comparative photo taken by Reuters as an example of Amazon systematically copying other companies' products. If you compare the chairs and coffee tables of American furniture maker Williams-Sonoma (left column) with the products of Amazon's own brand 'Rivet' (right column), you can see that there are two designs.
The leak of internal documents revealed that it is highly likely that these products were imitated not only in the United States but also in India. For example, in the internal document about the brand 'Solimo' that Amazon is developing in the Indian market, 'Develop products using the information of Amazon.in (India) and utilize the platform of Amazon.in, We will sell the product to our customers. ' Reuters also reported that another document identified Amazon's best-selling third-party products as 'reference products' or 'benchmark products' and copied them.
Amazon used a method called 'search seeding' to operate the search system so that its own brand products developed by imitating other companies' products are displayed at the top of the search results. A 2016 internal document reporting on Amazon's private label stated that ' we applied search seeding to the new ASIN to make it the first 2-3 in the search results.'
In 2020, the company was accused of 'using marketplace sales data for product development, ' and in May 2021, 'Amazon's senior executives increased sales due to unauthorized access by their employees. I knew that I was there. '
It is reported that Amazon's upper management knew the fact that '4700 employees of the company are increasing sales due to unauthorized access' --GIGAZINE
by Mike Seyfang
In this case as well, Amazon's senior vice president Russell Grandinetti and former senior vice president Diego Piacentini are allegedly aware of the aforementioned fraud on Amazon.in. From this, Reuters said, 'In India, manipulating search results and copying other companies' products to Amazon's advantage is part of Amazon's formal strategy, including senior executives. It became clear for the first time that I was aware of. '
In response to Reuters' inquiry, Amazon said, 'We cannot confirm the truth of Reuters' claim because the document itself and the source of the document have not been revealed. I think it's groundless, 'he said, denying the press.
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