Google announces major power-ups of search engines such as new features that show 'how to repair an unknown name' in one shot



Google held the annual event 'Search On ' on September 29, 2021. At this event, the new features of Google Search, which introduced Google's new search algorithm ' MUM (Multitask Unified Model)' in earnest, were revealed.

How AI is making information more useful
https://blog.google/products/search/how-ai-making-information-more-useful/

Google search's next phase: context is king --The Verge
https://www.theverge.com/2021/9/29/22698504/google-search-on-event-ai-mum-google-lens-update-changes

Google Search gets redesign w / more images, suggestions --9to5Google
https://9to5google.com/2021/09/29/google-search-launches-redesign-with-more-images-suggestions-and-things-to-know/

Google Can't See Content Behind Captchas
https://www.searchenginejournal.com/google-cant-see-content-behind-captchas/421202/

MUM announced by Google at the developer conference 'Google I / O 2021' on May 19 will understand text and image information by the neural network architecture 'Transformer' which is good at language understanding tasks, and in the future Is a machine learning technology that is said to be able to analyze audio and video.

Google announces new search algorithm 'MUM' that can understand complicated sentences and images beyond the language barrier --GIGAZINE



Google's Senior Vice President, Pravakar Ragavan, took the stage at the live event 'Search On' on September 29th, announcing several specific new features utilizing MUM.

◆ 'Google Lens' that integrates image search and word search
One of MUM's main features is the integration of image search and word search by enhancing the image recognition technology 'Google Lens'. With this function, you can not know the name of the transmission part (derailleur ) on the rear wheel by searching by entering 'how to fix this' while taking a picture of the bicycle part as shown in the following movie. You can also find out how to repair it.



In addition, the 'lens mode' of the Google search app allows you to search again only for the images displayed during the search or a part of the images. This will be implemented in the Google search app for iOS soon, but it can only be used in the United States. In addition, Google Chrome for PC will also have a function that allows you to select any image or video and get search results immediately, which will be rolled out globally in the near future.



◆ 'What you want to know' that automatically summarizes what you want to know
MUM, which excels in both natural language processing and image recognition, will add more images and photos to your search results. Until now, only a few images were displayed at the top of the search results, so if you wanted to see more images, you had to switch to the image search tab, but from now on, the section 'What you need to know' Will be displayed in the search results, and it will be possible to grasp various information about the searched phrase in both text and sentences.

For example, in the movie below, you can find sponges and toothbrushes that you can find at home in the 'Using household items' tab of 'Things to know' that appears when you search for 'acrylic paint'. You can see how you are investigating how to draw a picture with.



◆ 'About this search result' that provides detailed information on the search result
Google has also announced 'About this result,' which expands the information provided on what kind of site the link is to.

This feature has been tested as a beta version since February 2021. Previously, by clicking the three dot icon to the right of the search result link, you could see 'Why this search result is displayed at the top' etc., but this enhancement It is now possible to delve into 'search results by linked site name' and 'articles on another site dealing with the same topic as the linked site'.



In the 'Search On' event, there is also a function that allows you to check the inventory of stores in the neighborhood from the search results ...



New features of Google Maps that can be used for disaster countermeasures have been announced.

'Wildfire layer' has appeared on Google Maps & the range of functions to identify 'places where trees should be planted' in urban areas has expanded --GIGAZINE

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in Web Service, Posted by log1l_ks