It turns out that the free HTML editor was inserting links without permission, to keep a specific site at the top of Google's search

In order to be displayed at the top of Google search, it is important that 'the website page has many external links'. However, there have been reports of free HTML editors inserting links to specific URLs for this purpose without the user's knowledge.

The top-ranking HTML editor on Google is an SEO scam | Caspar von Wrede

In order to be displayed at the top of Google searches, the key points are that the title, headline, and content of the website correspond to keywords searched by Google, and that the number of links from external websites is large. Become. For this reason, when Caspar von Wrede created a tool called Online Scoreboard , he tried to take SEO measures so that it would be displayed at the top of Google searches, but for some reason it was in the state of 'displayed in the second place in the ranking'. It is said that it continued.

According to Wrede, due to the nature of the product, the Online Scoreboard is designed so that people link URLs and embed them in websites, and the number of links increases in proportion to the passage of time. Nevertheless, it was always another tool called 'Score Counter' that was displayed at the top of Google searches for 12 months.

To answer this question, Wrede paid a subscription fee to a service called

Ahrefs and checked Score Counter's 'backlink profile.' Then, Score Counter found that the number of links increased rapidly from January 2020 to January 2021. The number has reached 3600.

When Mr. Wrede further confirmed the backlink details of Score Counter, for some reason there was a link from the word 'score' spelled on the 'Blog of the German Football Association'. The word 'score' in the blog is a general noun score and does not refer to a specific web service. In addition to the blog of the German Football Association, there were links from the online shopping site '

Macworld Shop ', the news media ' NBC4 Washington ', and the Rice University FAQ , but none of them were in the context of referring to a specific tool. Wrede said.

Mr. Wrede sent a question e-mail to these website operators, and the mystery was solved by one website's answer. The website operator said, ``We do not sell links,'' and ``I have been using HTML Cleaner ( since last year, and it worked fine for the first few months. But a few weeks ago I suddenly realized that this tool was secretly inserting links into my HTML content.' 'When I figured out what was going on, I manually fixed every post I could remember. However, as you pointed out, some of the links remain, and from now on we will find them throughout the database and replace them.'

In other words, the creator of Score Counter created a separate HTML editor that inserts links to specific keywords and increased the number of links to Score Counter. As the popularity of the HTML editor increases and more people use it, the number of links to Score Counter will increase and the search ranking of Score Counter will increase.

Wrede says that similar to the HTML editor mentioned above, the HTML editor available below also secretly inserts a link to a specific URL.


Some of the articles that received links using the above tools include those written by Kaspersky , a computer security company, 'How to protect yourself from hackers.' However, Kaspersky's article did not lead to Score Counter, but to '' written about Rubik's Cube from the word 'Rubiks'. Kaspersky has deleted the relevant part, but Mr. Wrede has taken the following screenshot.

Wrede confirms that the terms of these tools say, 'We will display ads and post random links to the end of the cleaned documents.' 'If you're feeling generous, you can interpret HTML editors as free tools and inserting links in exchange for paying,' Wrede said. However, Mr. Wrede says that Google will soon receive a penalty.

in Note, Posted by darkhorse_log