Apple announces new Apple TV for the first time in four years

At Apple's distribution event held on April 21, 2021, the new Apple TV was announced for the first time in four years.

Apple TV 4K-Apple (Japan)
https://www.apple.com/jp/apple-tv-4k/

Apple Event — April 20 --YouTube


Next, about the newly reborn 'Apple TV 4K'.

Apple TV 4K uses the A12 Bionic chip found in the iPhone XS / XS Max.

Enhanced AirPlay to support high frame rate HDR.

By following the guide and aligning the iPhone camera and proximity sensor with the target on the screen ...

Apple TV can use the light sensor on your iPhone to adjust the color balance of your TV. It seems that the color balance is set based on the industry standard specifications adopted by cinematographers around the world.

The result is 'dramatic'. You will be able to enjoy the video with the correct colors without changing the TV settings.

In addition, the dedicated remote control has an aluminum-integrated design that fits comfortably in your hand. It has the same button on the side to call Siri as on the iPhone.

In consideration of the environment, 100% recycled aluminum is used for the housing.

The price of the new Apple TV 4K is $ 179 for the 32GB model (21,800 yen including tax in Japan) and $ 199 for the 64GB model (23,800 yen including tax in Japan).

Orders will start on April 30th and will be available in late May.