Activists complain that Google is tracking Android user behavior using ad identifiers

In the trend that tracking of actions using cookies etc. is restricted to protect the privacy of users and the consent of users is required, privacy protection activists said, 'Google will track actions with identifiers without user consent I am complaining to the authorities that I am doing it.

Buy a phone, get a tracker: unauthorized tracking code illegally installed on Android phones

Privacy activist Max Schrems targets Google over unstoppable Android user tracking | Fortune
https://fortune.com/2021/04/07/privacy-activist-max-schrems-targets-google-over-unstoppable-android-user-tracking/

Privacy activist Max Schrems and Noyb, an organization led by Schmless, have filed a complaint with the French Republic Data Protection Agency (CNIL) regarding user tracking using Google's AAID (Android Advertising ID). ..

AAID is like a license plate created by Google without your consent to identify individual devices. Google, app providers, and advertisers can use AAID to track user behavior and understand their preferences to serve personalized ads.

Noyb argues that tracking to obtain such information is regulated by the 'cookie law' in the EU's e-Privacy Directive and requires the explicit consent of the user and the provision of information to the user. ..

It has been pointed out that the problem with AAID is not only that it was created without the user's consent, but also that there is no option for the user to delete the AAID. What the user can do is 'reset' the ID, which only generates a new ID, and it is not possible to delete the data collected before the reset or stop tracking using the new ID. ..

Noyb's lawyer, Stefano Rossetti, said, 'Imagine, the colored powder on your feet and hands is a sign of every move. You can't remove the powder, you can only change it to another color. No. AAID is a tracking device that records every action you take, both inside and outside the mobile ecosystem. '

Since the complaint is based on the EU's e-Privacy Directive, the CNIL that received the complaint can make a direct decision without the need for cooperation with other EU data protection authorities like the GDPR.