Volkswagen announces April Fool's Day flying, news media puzzled


by

freshwater2006

2021 March 30, automakers Volkswagen (Volkswagen of America) has announced a press release that it changed its name to 'Boruc Volkswagen (Voltswagen of America)'. The press all reported the news, but Volkswagen withdrew the announcement as 'it was an April Fool's joke.'

No, Volkswagen Isn't Rebranding Itself Voltswagen --WSJ
https://www.wsj.com/articles/messaging-says-vw-usa-to-rebrand-itself-voltswagenheadquarters-says-not-so-fast-11617120111

VW accidentally leaks new name for its US operations: Voltswagen
https://www.cnbc.com/2021/03/29/vw-accidentally-leaks-new-name-for-its-us-operations-voltswagen.html

On March 30, Volkswagen changed its name to 'Voltswagen,' which is a unit of electricity, under the pretext of 'officially declaring investment in electric vehicles in the future.' We have announced a press release to change. In the press release, we plan to change the future prospects for electric vehicle development and 'Volkswagen (Vol k swagen) from K to T to Voltswagen (Vol t swagen), but we will provide the best service we can provide. 'I have no intention of changing it.' Was written seriously, and media outlets such as The Wall Street Journal and CNBC reported this as news.

Volkswagen immediately withdrew this announcement, but you can read the full press release from the screenshots posted on the social news site Hacker News.


by bonestamp2

Volkswagen deleted the press release the same day, after a spokeswoman said, 'The name change was an announcement in the spirit of April Fool's Day and was intended to promote the electric car'ID4'on sale.' It is a situation to announce and admit that he accidentally took the lead in the joke. It is also reported that Volkswagen will explain the details on March 31st.

In fact, some media outlets seemed to doubt the authenticity of this press release, partly because it was before April Fool's Day. However, the Wall Street Journal criticized that 'it is a problem that Volkswagen caused confusion about the company's intentions, fluctuated stock prices and put employees on the brunt of criticism.'

Volkswagen has even opened a Twitter account for Volkswagen with a certified badge. It was a very well-prepared joke, followed by several Volkswagen spokespersons, who tweeted a video with the words 'Voltswagen' on January 25, 2020. You can see.




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