Facebook's Mark Zuckerberg Announces New Plan to Make Vaccine for Coronavirus Newer Available



On March 15, 2021, Facebook CEO Mark Zuckerberg announced that he would launch a 'global campaign to make vaccines for the new coronavirus infection (COVID-19) more accessible' on Facebook and Instagram.

Mark Zuckerberg Announces Facebook's Plans to Help Get People Vaccinated Against COVID-19 --About Facebook

https://about.fb.com/news/2021/03/mark-zuckerberg-announces-facebooks-plans-to-help-get-people-vaccinated-against-covid-19/

Helping People Stay Safe and Informed about COVID-19 Vaccines | Instagram Blog
https://about.instagram.com/blog/announcements/continuing-to-keep-people-safe-and-informed-about-covid-19



The following three specific initiatives for the global campaign.

◆ 1: A tool that presents information on when and where the COVID-19 vaccine is available.
Facebook works with VaccineFinder, a vaccination search service operated by Boston Children's Hospital, to provide a function to search for facilities that can be vaccinated with COVID-19. The feature supports 71 different languages, including facility opening hours, contact information, and links to booking pages, but Facebook will make the feature available in more countries in the future. I plan to do it.



◆ 2: Public vaccination registration tool
You will be able to register for vaccination with the COVID-19 vaccine using

the messenger app WhatsApp in direct collaboration with health authorities and the government. In Argentina and Indonesia, the government has already notified the citizens of the order of vaccination using WhatsApp.

◆ 3: Introduced COVID-19 Information Center to Instagram
The dedicated page 'COVID-19 Information Center ' for COVID-19, which was introduced on Facebook, will be newly introduced on Instagram. The tools ◆ 1 and ◆ 2 can be accessed from this page, and the COVID-19 Information Center also provides reliable information from medical institutions and specialists regarding COVID-19, and support for mental care. Information is also provided and can be accessed directly from Facebook and Instagram.

In addition to the global campaign, Facebook is also developing the following four initiatives for COVID-19.

・ Display of reliable information from experts
Facebook works with governments, health agencies, the European Union (EU) and the African Union to display information about COVID-19 in an in-feed ad format that inserts information into the timeline. In addition, an advertisement for 'Only Together,' a project announced by the United Nations to provide vaccines fairly to people around the world, will be delivered in the near future.




Labeling for COVID-19 vaccine information
In February 2021, Facebook announced that it would ' ban accounts that spread misinformation about the COVID-19 vaccine, ' and that it had actually removed some accounts and 2 million pieces of content from Facebook and Instagram. I will. To prevent the spread of misinformation about the COVID-19 vaccine, Facebook has added a label with information about the COVID-19 vaccine by the World Health Organization (WHO) to posts about the COVID-19 vaccine. This effort was rolled out in six languages, including English and French, at the time of writing, and more languages will be added in the coming weeks.



· Large dataset on vaccines
Facebook has

collaborated with Carnegie Mellon University and the University of Maryland at College Park to publish a data map based on a large survey on COVID-19. The questionnaire asked, 'Are you planning to vaccinate?' 'Do you think the vaccine is safe?' Facebook said, 'This dataset can be used for local policy.' Stated.

・ Information site 'Crowd Tangle'
'CrowdTangle ' is a service that allows you to check the contents of Facebook, Instagram, and the overseas bulletin board ' Reddit' across the board. This service, which allows you to check government and media information on one page, has already been deployed, but new pages such as WHO and each country's COVID-19 information and COVID-19 vaccine information have been added, and more COVID- Easier access to 19 information. At the time of writing the article, there are pages for 86 countries including Japan. When you access the Japanese page , the information of each media is displayed on one page as shown in the image below. Click the gear mark on the upper right of each content to display the setting screen, change the order of posts from 'Order', and limit the types of posts to 'photos', 'links', etc. from 'Post Type'. Is possible.



In addition, Instagram plans to introduce a new sticker related to COVID-19. This sticker contains a link to the COVID-19 Information Center.



'We have already led more than 2 billion people to reliable COVID-19 information, and the new campaign will bring 50 million people one step closer to the COVID-19 vaccine,' Zuckerberg said. ..

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