Mar 08, 2021 09:00:00

What are some ideas for selling goods at museums such as 'Hokusai Mug', 'Mona Lisa's Hoodie' and 'Van Gogh's Snowboard'?

If you go to see the exhibition at the museum, there is a store at the end of the exhibition, where you can find various goods such as reproductions of the paintings and sculptures and art books on display, as well as clear files and magnets featuring the exhibits. It is on sale.

Vox , an overseas media, explains in a movie what such goods mean and how they are sold.

How museum gift shops decide what to sell --YouTube


Ukiyo-e in Japan is very popular overseas, and Katsushika Hokusai is known to have had a great influence on Western painters such as Manet and Van Gogh.

At the

Metropolitan Museum of Art in New York, 'The Great Wave off Kanagawa ' is on display ...

A large number of goods featuring the Great Wave off Kanagawa are sold at the shop.

wallet

Pouch

magnet

Patch

Mobile bottle

Kanagawa Okinami Ura goods are also sold online by mail order, and there is a wide variety of items from mugs to watches. However, most of the goods are not elaborate designs, but simply printed on the back of Kanagawa Okinami.

The Metropolitan Museum of Art's sales floor is right next to the exit, at the end of the viewing route.

'The store exists to provide financial support to the museum. Our job is to have items based on the works of art on display,' said the store in the Metropolitan Museum of Art. Linne Gref, head of the Design & Product Development Department at.

When humans touch the same thing over and over again, a psychological effect called the

'mere exposure effect ' that increases the degree of liking for the object and strengthens the impression works. Grev said that this mere exposure effect is important for selling goods at museum stores.

When I see multiple items with the same work as a motif at a store, customers are curious about the motif ...

I just reach out to the mug.

It is not possible to increase the sales of dealers that grow with these ideas. According to the materials, sales of goods account for 5 to 25% of the museum's revenue.

The San Francisco Museum of Modern Art has sales of 6.1 million dollars (about 630 million yen) from retail goods alone, accounting for about 7% of the total sales of the San Francisco Museum of Modern Art.

Since the sales of goods are indispensable to the finances of museums, each museum is particularly focusing on goods development. At the

Louvre Museum in France, ducks and hoodies in the shape of Mona Lisa are on sale ...

Snowboards with a large self-portrait of Van Gogh are also on sale.

Van Gogh's works are exhibited all over the world, and Van Gogh goods are also sold at each museum.

On the other hand, Christine Dubinin, the store manager of the Philadelphia Museum of Art, said, 'The museum is essentially a place to see works of art, and even if it is economically indispensable, there are some parts that you do not want to rely on selling goods.' Says.

The important thing is not to 'sell merchandise' but to 'see various paintings and sculptures in the museum, follow the route and respond to what the customer thinks when they arrive at the store'.

Audiences who see the museum think in their heads, 'I want to bring my favorite works I saw at the museum home.'

At first glance, goods that are simply printed pictures on a mug may seem too simple, but in reality, they are designed to meet the demands of spectators who have thoroughly enjoyed the museum.