Feb 17, 2021 12:45:00

Audio-visual equipment maker Sennheiser is looking for investment in the consumer business division, is it also considering selling the division?

Sennheiser , known as a German audio equipment manufacturer, seeks a strong partner to invest in 'consumer electronics' out of the four units of 'professional audio', 'business communication', 'Neumann' and 'consumer electronics' in the company. I made it clear that

Message from Andreas and Daniel Sennheiser
https://en-us.sennheiser.com/newsroom/message-from-andreas-and-daniel-sennheiser

Sennheiser to reposition its business units independently of each other
https://en-us.sennheiser.com/newsroom/sennheiser-to-reposition-its-business-units-independently-of-each-other-s5jh2n

Sennheiser says it's open to selling its consumer audio business --The Verge
https://www.theverge.com/2021/2/16/22285497/sennheiser-investors-selling-consumer-headphones-soundbars-business

Sennheiser is broadly divided into two divisions, the 'Professional Division' and the 'Consumer Division'. In addition, the business unit is divided into four categories: 'professional audio', 'business communication', 'Von Neumann', and 'consumer electronics'.

Announced this time, we will focus on three divisions for professionals to increase the independence of the business, and accordingly, we are looking for investment partners for the consumer business.

This shift in policy is believed to be due to Sennheiser's delay in wireless headphone products and headphone sales not as high as expected. Already, about 650 jobs have been cut.

In the news release released by Sennheiser, the phrase 'recruiting partners' is used, but in an interview with the Sennheiser brothers by the Dutch newspaper Handelsblatt, 'all options are open' and 'importantly, all business areas are reorganized. It's about to emerge, 'and it seems that they are considering the possibility of selling the consumer division.