Someone inside Apple talks about iPhone 12's 5G support and new features such as MagSafe and Ceramic Shield



The just-released iPhone 12 and iPhone 12 featured Kaiann Drance, Apple's vice president of product marketing for the iPhone, in the podcast version of Rich On Tech, which provides the latest information on technology for which Rich DeMuro is MC. He talks about Pro and even MagSafe accessories .

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns --MacRumors
https://www.macrumors.com/2020/10/23/kaiann-drance-interview-addresses-concerns/

iPhone marketing exec talks iPhone 12 with 5G, MagSafe, and more in new interview --9to5Mac
https://9to5mac.com/2020/10/24/iphone-marketing-exec-talks-iphone-12-with-5g-magsafe-and-more-in-new-interview/

De Muro's personality podcast version of Rich On Tech featured Kaiann Drance, Apple's Vice President of Marketing for iPhone Products. He gave a presentation about the iPhone at Apple's new product launch.



'We've done a lot of software optimizations throughout the system to further extend the battery life of the iPhone 12, and we've added a new feature called'Smart Data Mode',' Drance said of the iPhone 12's 5G support. With the addition, we now have better control over 5G usage and battery life, allowing us to experience 5G speed at really important times, and what we think is really important is the carrier. It's a work we've done with our partners. Apple is working with carrier partners on network settings and deployment plans to optimize settings and battery life with the iPhone, 'said 5G speed and battery life. Explains the measures taken to achieve both.

'Smart data mode,' which Drance mentioned as a key feature of the iPhone's 5G support, automatically uses the LTE (4G) network when it doesn't require 5G speed to reduce battery drain. It is a function that can be done.



Regarding Apple's proprietary display glass 'Ceramic Shield' adopted in iPhone 12 and iPhone 12 Pro, De Muro asks 'Do I still need to put a screen protector on the iPhone?', But Drance He has not given a clear response. Instead, Drance explains that the new flat-edged design on the iPhone 12 helps prevent it from falling, making the iPhone more durable. In addition, according to Apple, the drop resistance performance is improved by 4 times by Ceramic Shield.

The iPhone 12 series doesn't use Ceramic Shield on the back glass, but Dranse said of the back glass, 'the most rugged glass available for smartphones that doubles the performance of accidental drops. Glass '.



DeMuro doubts that the Lightning cable for charging / synchronizing the iPhone has been changed from the 2020 iPhone 12 series to a USB-C compatible one instead of a USB-A compatible one. In response, Drance said, 'First of all, you can continue to use the old Lightning cable and existing power adapter on all iPhone 12 models. In fact, we recommend that you keep these old accessories. And for those who need something new, we've included a USB-C-enabled Lightning cable in the package. USB-C is a more modern technology and faster in that it's USB-A. Is different. '

In addition, 'You may have a USB-C compatible power adapter for another smartphone product or another home appliance. Over the past few years, many power adapters have moved to USB-C compatible ones. If you're an Apple user and have a Mac or iPad, you may already have a USB-C-enabled power adapter or a computer with a USB-C port, 'says USB-C. He said there are a lot of compatible power adapters out there.



In addition, Drance mentions 'MagSafe,' which appeared in the iPhone 12 series. MagSafe puts a magnet inside the iPhone's wireless charging coil, which allows you to always lock a dedicated charger in the correct position on your device, or attach accessories such as a leather case. ..



DeMuro asks if the built-in magnet in the iPhone 12's wireless charging mechanism will affect things like the magnetic stripe on credit cards. In response, Drance asserts that the impact on credit cards is 'no problem,' but said he should be careful with disposable cards such as hotel room cards.

in Mobile,   Hardware, Posted by logu_ii