Facebook ad revenue and users are increasing with the new Corona pandemic
On July 30, 2020, Facebook announced its financial report for the second quarter (April-June) of 2020. Total revenues exceeded analysts' expectations of $18,867 million (about 1,953 billion yen) , the number of daily active users increased by 12% from the same period of the previous year to 1.79 billion, and the number of monthly active users was 2.7 billion. It is said that.
Facebook-Facebook Reports Second Quarter 2020 Results
The following table shows Facebook's overall financial results for the second quarter of 2020. Total revenues for the second quarter of 2020 were $18,867 million, an increase of 11% year-on-year. The result was significantly higher than the analyst's forecast of 17.3 billion dollars (about 1.8 trillion yen).
Of the total revenue, advertising was $18,321 million, or 98% of the total revenue. In addition, operating income was 5,963 million dollars (about 623.0 billion yen) and net income was 5,178 million dollars (about 541.0 billion yen).
According to Facebook, year-over-year growth in advertising revenues from early to mid-July was almost 10%, similar to the year-over-year growth in the second quarter of 2020. As a result, Facebook forecasts that the growth rate of advertising revenues in the third quarter of 2020 will be almost the same as in July. The reasons for this are 'poor macroeconomic outlook,' 'normalization of local communities,' and 'headwinds on targeted advertising and advertiser boycotts that have remained unchanged since July.'
The average number of daily active users was 1.79 billion as of June 2020, an increase of 12% compared to the same period of the previous year. The number of monthly active users was 2.7 billion as of June 30, 2020, an increase of 12% from the same period of the previous year. As of June 30, 2020, the number of employees was 52,534, an increase of 32% compared to the same period last year.
According to Facebook, it is speculated that during the COVID-19 pandemic, the number of active users increased as people around the world used Facebook to maintain connections using Facebook. We expect the number of active users to remain flat or fall in the third quarter of 2020 as Facebook goes out of regulation in developed markets with high penetration.
Facebook said, ``Our business is affected by the pandemic of the new coronavirus infectious disease (COVID-19), and like all other companies, Facebook's business outlook has never been more uncertain. The factors affecting the performance of the Facebook Group are things that the Group cannot control, such as the period and effectiveness of curfew, the effect of revitalizing the global economy, and exchange rate fluctuations against the US dollar.' I am.
by Chris Stoodley
In a difficult time like this, Facebook CEO Mark Zuckerberg said, “We are pleased to be able to provide the tools that small businesses need to grow and succeed online. Even then, we are proud to be able to use our services and stay connected with people.'
in Note, Web Service, Posted by log1i_yk