It is clear that Microsoft has quietly closed the official physical store 'Microsoft Store'



Microsoft is the official app store for Windows

Microsoft Store has been also expand the 'Microsoft Store' Apart from the, as a real shop to sell their products. However, it has been announced that Microsoft will close all of its physical stores and will focus on online sales in the future.

Microsoft Store announces new approach to retail-Stories
https://news.microsoft.com/2020/06/26/microsoft-store-announces-new-approach-to-retail/

On June 26, 2020, local time, Microsoft completely closed the in-store version of the Microsoft Store and announced its policy to focus on selling products and supporting online in the future. Members of the retail team who have been involved in the Microsoft Store will be assigned to the customer support department within Microsoft and will be able to remotely perform sales, training, and support operations for corporate customers. As a result, there is no layoff associated with the closure of the Microsoft Store.



Through the app store version of Microsoft Store, Microsoft is able to reach more than 1.2 billion customers in more than 190 markets each month. In addition, with the closure of the physical store version of Microsoft Store, we also announced that we will renovate Microsoft Experience Centers in 4 cities of London, New York, Sydney, Redmond so that it will be a space that can accommodate all customers doing. However, Microsoft Experience Centers is a support facility, not a facility that sells Microsoft-related products.

With the closure of the Microsoft Store, it has revealed that it will cost about $ 450 million (about 48 billion yen) in the quarter until June 30, 2020. 'We thank our customers for the Microsoft Store and look forward to continuing to serve our online store and Microsoft Experience Centers retail sales teams,' said David Porter, corporate vice president. Did.



Since the end of March 2020 when most of the Microsoft Stores were temporarily closed due to the new coronavirus, retail teams have provided various solutions for SMEs and educational institutions to move to digital operations. Microsoft has provided it. In fact, hundreds of thousands of companies and educational institutions have been provided with services such as providing software necessary for remote work and training of usage.

“We've succeeded in forming a team with a unique background and skill in servicing customers from anywhere, with the growth of our workforce to serve customers of all sizes,” Porter said. ``We have the infrastructure in place to provide the remote support we need, when we need it,'' he said, as the spread of the new coronavirus spreads so that internal human resources can provide complete remote service. Explains that the physical store version of Microsoft Store is no longer needed.

Members of the retail team who have worked at the real store version of Microsoft Store will continue to provide remote services to customers such as consumers, small businesses, educational institutions, and companies.

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