'If you tweet with Disney's hashtag, you agree to the terms of use,' the official Disney Twitter account insists, and the policy changes.



Disney's official Twitter account said, '

Twitter tweets using hashtags related to the movie'Star Wars ' have allowed the use of the account name without question and answer, and agreed to the terms of use of Disney services. It will be. ' The announcement was controversial among fans, and Disney made some corrections in response.



Tweeting About # MayThe4th? Disney Wants to Make One Thing Clear First
https://www.newsweek.com/may-4th-star-wars-day-force-you-disney-plus-1500513

Disney has designated May 4th as ' Star Wars Day ' after the quote 'May the Force be with you.' That appears in the movie 'Star Wars.' I am. Even on SNS, on May 4th every year, many fans post using the hashtag '# MayThe4th ', and the topic of movie-related events and works gets excited.

On April 27, 2020, the official account of Disney's streaming service 'Disney +' was on Twitter, 'Celebrate Saga! Send a reply with your favorite Star Wars memories. Please. ' At the time of writing the article, this tweet received more than 6800 likes.



On the other hand, the problem was, posted shortly after this, 'If you share your message with'# MayThe4th', you are considered to have agreed to use the message and account name in all media, and at the same time. You are also deemed to have agreed to the Disney Services Terms of Service. '



In addition, in the item of 'user-created content' in the terms of use of this Disney service, 'We do not claim ownership of user-created content, but you do not claim all copyrights, trademark rights, etc. to us. Grants non-exclusive, sublicensable and irrevocable royalty-free, worldwide licenses based on patents, corporate secrets, privacy rights, publicity rights and other intellectual property rights ... By simply tweeting with the tag '# MayThe4th', Disney originally claimed to agree to this.



Newsweek, a weekly magazine in the United States, said, 'The content of the tweet constitutes the intellectual property rights of the person who tweeted, but Twitter has a' worldwide, non-exclusive, royalty-free license ', and each user is individual. You can share, embed, and retweet the content of your Tweet without your permission and use it within the terms of Twitter's Terms of Service, which means that the content of your Tweet is copyrighted to the person who tweeted it. However, since the tweet itself is supposed to be published, it can be shared within the scope of the purpose of using Twitter, 'said Disney's claim that it is in line with the purpose of Twitter. rice field.

It's true that Disney owns the Star Wars copyright, but fans of the film have been unofficially May 4 since 1979, long before the Disney Company acquired Lucasfilm in 2012. I have enjoyed the day 'Star Wars Day'.

Therefore, Disney's tweet, which seems to use the feelings of fans for commercial purposes, said, 'I understand! My favorite episode of' # MayThe4th 'is the Los Angeles Times, home of Tizney and Disneyland. A sarcastic reply saying, ' Disney has shut out the Los Angeles Times from the movie preview in retaliation for reporting the collusion with the city of Anaheim!'



An image of the text of the tweet tailored to the Star Wars opening roll style



'Oh, that's fine,' said a reply with a GIF animation waving by North Korea's Supreme Leader Kim Jong Un.



In response to these reactions, Disney announced on April 28, 'Agreement to the Terms of Service, etc. applies only to replies to this tweet referring to Disney +, tagged with'# MayThe4th'.' So, while clarifying the conditions of the target tweet, the range has been changed significantly.



Although not directly related to this matter, Disney has also caused a scandal in 2019 with a statement of apology on suspicion of stealth marketing regarding the movie 'Frozen II'. At this time, when multiple cartoonists requested by Disney's subcontracted advertising company posted cartoons promoting the movie on Twitter all at once, there was no hashtag or notation indicating that it was an advertisement. Became a problem.

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