`` Taiv '' that realizes effective marketing by replacing TV commercials flowing at restaurants with menu introductions appeared, investment funds funded about 500 million yen
For restaurants and bars, it is important to advertise the menus at your store to your customers. To solve this problem, a service called Taiv has emerged in the United States that proposes a solution that replaces commercials on televisions installed in restaurants with menu introductions from its own stores. Taiv has already received $ 500,000 (about 500 million yen) from venture capital, and is attracting attention as a promising service.
Taiv
Launch HN: Taiv (YC W20) – Replace TV commercials with content people care about | Hacker News
https://news.ycombinator.com/item?id=22666658
No mute necessary: Taiv replaces live TV ads at bars with custom content | TechCrunch
https://techcrunch.com/2020/03/16/no-mute-necessary-taiv-replaces-live-tv-ads-at-bars-with-custom-content/
Noah Palansky , the founder of Taiv , told a TV commercial that he was drinking beer at a bar and found that the same beer was cheaper at a store across the street. Despite having another attractive menu at the bar we stopped in, Palansky says that he had to leave the store with a mood of feeling squashed, and that experience had triggered Taiv to launch. He says.
Taiv is a service that can automatically detect when a TV broadcast is switched to a commercial by installing dedicated hardware and replace it with a commercial at the store where the video is installed. If you look at the Taiv demo movie published on YouTube, you can see how Taiv works.
Taiv Restaurant Demo-YouTube
There is no change in content during normal TV broadcasts ...
When the commercial begins, the store will switch to the previously prepared video. The automatic commercial detection is realized by an algorithm that combines various factors such as the timing of switching the color balance of the image.
You can easily switch the slides to be displayed.
There is already a track record of introducing Taiv in actual stores, and interview movies to the introduced stores have been released.
The owner of the Greek restaurant 'Kristina' who introduced Taiv was interviewed.
When they introduced Taiv to advertise their store menu, sales increased by 14%.
Greek beer, which had never been ordered before, has been ordered since the introduction of Taiv.
In addition to this store, there are also cases where monthly sales have increased by several thousand dollars (hundreds of thousands of yen). According to Palansky, Taiv has a hardware installation cost free of charge and a fee system where usage fees are added according to the amount of analysis of TV signals, and it is usually available for several hundred dollars (tens of thousands of yen) per month. Talking.
In addition, Taiv has advantages not only for stores but also for customers. Palansky believes that replacing annoying TV commercials with less irritating store menus can improve the customer experience, and some stores have fun videos that are completely different from commercials. That's right.
Taiv is said to receive inquiries not only from restaurants, but also from car dealers, hotels, and gyms. According to Palansky, 'At this time, Taiv has gained the support of large companies, but has not fully explained the value of Taiv to its true target of SMEs.' I want an idea. '
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