History until the familiar black turtleneck at Steve Jobs becomes a symbol of charisma


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Re-Start Outlet

Former Apple CEO Steve Jobs died in 2011, but even in 2019 `` If Jobs are alive Apple and Disney ... '' `` People said that Steve Jobs will cast a magic spell 'I was fascinated ' and the influence on future generations is immeasurable. Such a black turtleneck, which is also the Jobs of the symbol is considered as a 'symbol of the creative charisma', for its history, is an art and art professional information site Artsy has summarized.

How the Black Turtleneck Came to Represent Creative Genius-Artsy
https://www.artsy.net/article/artsy-editorial-turtleneck-iconic-creative-genius

There are many followers of Jobs dressed in a black turtleneck, but one of the most successful is Elizabeth Holmes , an American businessman. A medical venture, Theranos , who quit Holmes and started a business, reached a market capitalization of 900 billion yen in 2014, and the founder, Mr. Holmes, became a hot topic as 'the youngest woman who became a billionaire on her own.'

Elizabeth Holmes


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Max Morse for TechCrunch

Mr. Holmes, who seemed to have had a brilliant success, was subsequently relegated to a number of misconducts related to Theranos management and medical technology. Theranos will be disbanded in September 2018, and Holmes will be ordered by the court to abandon the shares of Theranos and to ban directors and directors of listed companies over the next 10 years. However, it wasn't Mr. Holmes 'full-fledged career, but Mr. Holmes' fashion that American mass media was all about. According to a former employee of Theranos, Mr. Holmes was always conscious of Mr. Jobs, wearing a black turtleneck sweater, and setting the room temperature of Theranos office to around 18 degrees.

Although it is casual, it is a turtleneck that combines smartness with the business scene, but its origin is said to be a uniform worn by a polo player who enjoys riding on horses, and polo has been traditionally preferred. In the UK, the turtleneck is called the “Polo neck”. The turtleneck developed in the second half of the 19th century was favored by workers and sailors because of its ease of movement.

The spark of the turtleneck, a symbol of manual labor, that sublimated it into fashion is Noel Coward , a British actor and playwright. When Wardard, a 1920s fashion leader, wore a turtleneck and appeared on the stage ' The Vortex ', the turtleneck quickly became a big hit in the fashion world.

In addition, it was Marlene Dietrich, an actress who had a close relationship with Coward, who made the turtleneck, a sporty male fashion, a unisex item. Dietrich, who was also a popular singer, released a publicity photo of a masculine suit and a turtleneck in the early 1930s, and infiltrated the turtleneck among women.

Marlene Dietrich


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Ballistik Coffee Boy

When Turtleneck was accepted as a fashion, French chanson singer Juliet Greco , Italian actor and singer Yves Montan , Belgium-born French singer Jack Brell , United States jazz trumpeter Miles Artists like Davis have come to like the turtleneck. In the 1950s, Hollywood stars such as actress Audrey Hepburn, who co-starred with Fred Astaire in the movie “ Paris Lover ”, began to follow this trend.

Audrey Hepburn


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Robert Sullivan

Just like Leonardo DiCaprio, who starred in the 2019 movie `` Once Upon a Time in Hollywood '' set in Hollywood in 1969, is wearing a flashy yellow turtleneck, Often a lighter colored turtleneck was preferred. On the other hand, the villain media king Eliot Carver appearing in the spy movie `` 007 Tomorrow Never Die '' released in 1997 wears a black turtleneck in almost all appearance scenes, `` black turtleneck '' is intelligence It has also spread as a symbol of ugliness.

The following trailer of Once Upon A Time in Hollywood, which was released on August 30, 2019, can be seen from the following.

Movie 'Once Upon a Time in Hollywood' Special News (released August 30)-YouTube


Under these circumstances, Steve Jobs, who uses the “black turtleneck” created by Japanese designer Kazuo Miyake as a symbol of his own route, is strong in consumers as a star in the business world that stands apart from ordinary businessmen. It will give an impression.


by GodisAmerican

Digby Ward-Ardam, a writer at Artsy, said, 'If Jobs wore a normal jacket like Microsoft's Bill Gates or Amazon's Jeff Bezos, we're not going to be an unusual CEO. Did you remember as someone? ”Stressed that Jobs’ fashion strategy was very successful.

in Note, Posted by log1l_ks