It is pointed out that user experience (UX) is 'Mcdonaldized'
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' McDonaldization ' is a term used to refer to McDonald's management method of 'mechanizing thoroughly the most convenient products for consumers and mass-producing them according to the manual'. McDonald's extends to the corporate user experience (UX) department, says UX designer Chris Keith.
The McDonaldization of UX – UX Collective
https://uxdesign.cc/the-mcdonaldization-of-ux-705438fea958
According to Keith, who works as a UX designer, UX designers have been in charge of finding out and executing their own efficiencies, a role that a team used to search for approaches to a project approach until a long time ago. . However, nowadays, basically, product delivery efficiency is basically created by creating
The process of developing and designing new concepts is similar in many organizations, and there is little need for “creatives” that had room for them a long time ago, now with the minimum investment in research and maximum return It is limited to the highest efficiency that can be expected, and the diversity seems to be disappearing.
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The disappearance and extreme efficiency of diversity in UX's business is what Keith describes as 'MacDonaldization of UX'. 'McDonaldization' is what the sociologist George Lizza advocated in his book ' McDonald's Society ', and claims that the principles established by McDonald's extend to the entire society. McDonaldization is a word that summarizes the following concepts.
・ Efficiency improvement
Streamline and optimize processes for maximum operational efficiency in achieving goals
・ Measurability
Not using subjective concepts such as taste, but using objective concepts expressed in quantity. Thought that 'It is delicious because it is delicious, not high quality,' the idea that it is 'selling from high quality,' and the quality of employees can be measured not by the quality of work that can not be quantified but by 'speed of work Thought to measure
・ Predictability
'I can expect to receive the same service' wherever I go to the store. Make the work of employees 'every day is the same repetition' and make it predictable
・ Manageability
Unify actions and “standardize” your employees. Also, conduct thorough 'mechanization'
By Lyman Gerona
As a result of UX becoming McDonald's, design teams follow the same process in different companies, job descriptions will have the same content, and most design businesses do the same, says Keith.
When Keith got in touch with UX designers who work in various companies, not only Keith feels like this, but many people feel the same way. Companies are going to explain what UX designers are saying, 'Every problem in the organization has a solution with a 'sharp' design, and is the owner of critical thinking that can work well in a collaborative environment.' Mr. Keith said, “It's like a line designer in a web design job who manages the production line to keep the delivery date, and all ideas and proposals that have an impact on the delivery date will be rejected.” I speak.
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