Apple TV evolves, 'Apple TV +' for original content distribution and 'Apple TV channels' to which pay channels can be subscribed appear

Apple has evolved Apple TV into a more convenient video distribution service, and has announced ' Apple TV channels, ' which allows subscriptions to pay channels, and a subscription-type video distribution service, ' Apple TV +, ' which distributes original content. You

Apple Events-Livestream-Apple
https://www.apple.com/apple-events/livestream/

Then about TV.

Speaking of Apple, we are developing set-top box-type 'Apple TV' used in conjunction with TV.

However, existing iOS devices can not centrally manage favorite programs, and sports watching uses ESPN or DAZN, streaming delivery uses Hulu or Amazon Prime, etc. Depending on the content to be viewed, different applications and services are used. I had to do it.

Therefore, 'Pay only what you want' 'Can manage video content centrally with one application' 'On demand and ad free' 'Able to watch online or offline' 'Best photo and sound' 'Family sharing too' 'Apple TV channels' of the video app 'Can be' appeared.

Images that have been viewed in each application can be viewed together on one application.

Streaming service and ...

iTunes movie ...

Pay-per-use cable TV and satellite broadcasting can be managed together.

The UI looks like this:

The thumbnails indicate which delivery service content.

Using Speech Recognition Assistant Siri ......

You can also search for the desired content among multiple services.

There are also recommended features.

In addition to the channels you are subscribed to and available channels are displayed separately ......

It is also possible to categorize content such as 'movies', 'TV programs', 'sports' and 'kids'.

If you try to play a program on a channel that you have not subscribed to, you will be prompted to participate in the '1 week free trial' as follows.

'Apple TV channels' will start in May 2019

Smart TVs from manufacturers such as Samsung, LG, Sony, VIZIO ...

The 'Apple TV channels' will also be available on set-top boxes such as Roku and Amazon Fire TV.

While Apple TV has service in 10 countries and regions, Apple TV channels will increase the number to over 100.

Here again Apple CEO Tim Cook appeared.

'A wonderful story can change the world' ...

Launched Apple TV +, a subscription-type video service that delivers original content unique to Apple.

And the movie starts. Directed by Steven Spielberg ...

We will talk about film giants such as JJ Abrams appearing and making stories and works.

The movie that flows here has already been released by Apple with Japanese subtitles.

Apple TV +-behind the scenes creative talent-YouTube


In addition, Spielberg has appeared on stage at the venue.

Reese Witherspoon (left) and Jennifer Aniston (right) appear.

In addition, Steve Karel added and talked about the original program exclusively distributed on Apple TV +.

Several other speakers talked about the original content for Apple TV +.

Sesame Street Big Bird and ...

Cody also appeared. It seems that original programs for children are also available.

JJ Abrams and singer-songwriter Sarah Valeris also appear.

Valeris performed a song on the stage.

The names of creators participating in Apple TV +

The video that seems to be under creation is also slick

Apple TV + is an 'advertising-free subscription service' with 'delivering original content exclusive to Apple', 'during service development in over 100 countries and regions' and 'due to start service in autumn 2019'.

Finally, the popular American presenter Oprah Winfrey appeared and announced that he was planning to produce two documentaries.

You can play the following movie when Oprah Winfrey appeared.

Apple TV + Oprah-YouTube