Samsung announces extensive collaboration with counterfeiters of world popular brand 'Supreme'

On 10th December 2018, Samsung officially announced the new smartphone "Galaxy A8s" for the Chinese market. In the announcement event, Samsung announces extensive collaboration targeting young people with popular fashion brand Supreme. However, Samsung announced the collaboration was not the headquarters Supreme, it turned out that it was a fake brand that uses the logo and name without permission irrelevant to the head family without permission .

Samsung angers hypebeasts by partnering with fake Supreme brand in China - The Verge
https://www.theverge.com/2018/12/10/18134390/samsung-supreme-brand-fake-china-legal

Samsung shamelessly aligns with off-brand Supreme in China
https://www.androidpolice.com/2018/12/10/samsung-shamelessly-aligns-with-off-brand-supreme-in-china/

Samsung has announced bezelless, notchless design smartphone "Galaxy A 8s" for China. Galaxy A8s employs the display technology "Infinity-O Display", which has a large feature that it has a round hole for placing a 24 mega pixel front camera in the upper left of the 6.4 inch display. With this Infinity-O Display, even notches are almost eliminated from the top of the display.

Also announced collaboration with popular fashion brand Supreme . Mr. Feng En, Samsung China's marketing head, invited two people who call the CEO of "Supreme" on the stage of the event and said, "Recent young people want to show their personality in fashion style.We are fashion style It is two brands that start with "S" to show off. " Furthermore, Samsung and Supreme's logo was displayed large on the screen behind Mr. Feng.

Supreme is a fashion brand from New York. Characterized by a box logo with brand name written in red Futura font, I handle a lot of costumes decorated with this logo, I would like to target fashion-sensitive young people with worldwide popular brands I can also agree that Samsung announced extensive collaboration. However, Supreme formally denied the collaboration with Samsung against HYPEBEAST 's interview.

by CarSpotter

The worldwide popular Supreme that began in New York is the company name "Supreme NYC". But Samsung China's digital marketing manager Leo Lau revealed that in China's mini blog · Weibo, Samsung collaborated with Supreme Italia , not Supereme NYC . Supreme Italia is a brand born in Barretta Italy, a fake brand that is completely unrelated to the original home Supreme. The following images are Supreme Italia shirts sold at Amazon.co.uk, but the distinctive logo is completely identical with the original home Supreme and can not be distinguished.

Actually, James Jebbia, the founder of Supreme NYC, does not have the right to name "Supreme" or the box logo, and Supreme Italia was created with loopholes. Although it can be appealed to the head family, in Italy's trial it won a victory, it was established while being protected by Italian law, and it is standing in the position of "gray" although it is a "legal" fake brand.

According to Mr. Leo, the headquarter Supreme NYC did not have sales and marketing permission at the time of article creation, while the fake Supreme Italia had already been approved for sale in the Asia Pacific region excluding Japan, so Samsung He seems to have decided to collaborate with Supreme Italia. Leo's posting by Leo seems to have been deleted soon, but if Leo's remarks are true, the announcement of Samsung's "Collaboration with Supreme" is a hype using a fake brand It is getting big criticism can not be escaped.

Since Supreme Italia is not licensed in the US and Japan, even if Samsung Galaxy A8s landed in Japan, collaboration between Samsung and Supreme Italia is unlikely to be deployed.