Why is Google or Apple trying to reduce your smartphone usage time?

Google, which offers Android, and Apple, which sells iOS devices, have begun to try to eliminate the overuse of users' smartphones with the word "digital well-being" as the word. Why, Google and Apple are considering Nir Aial , NirAndFar.com , about how users are trying to reduce the time they spend using smartphones.

The Real Reason Apple and Google Want You to Use Your Phone Less
https://www.nirandfar.com/2018/06/google-apple-less-phone-use.html

Google announced the "Dashboard" function so that users can visually understand the usage time of Android devices at the developer event Google I / O 2018. This is because the number of "smart addiction" people are increasing in the world, and the number of cases that use health devices such as smartphones is hurt by using too much mobile terminals, so avoiding excessive use of digital terminals keeps healthy " It is a function introduced from the idea of ​​digital well-being.

Apple also announced the function to visualize the use time of the mobile terminal of "Screen Time" at the developer conference WWDC 2018. Like Google, it is aimed at avoiding the health hazard of iPhone addicting users.

Some people wonder what Google and Apple are trying to limit users' smartphone usage time. Because Google and Apple seem to be structurally profitable as users use smartphones at first glance because users are profitable by displaying advertisements and selling applications by using smartphones . It seems likely to generate huge profits by adding more smart addicts.

However, according to Mr. Aaru, creating smart addicts will be detrimental to Google and Apple business. Looking at the history of innovation (technological innovation) often causes unintended harm, and this is expressed as Paul Bilhrio, who invents a ship, invents a shipwreck without fail. And except for extremely exceptional cases, if the product harms people, the behavior taken by consumers is "to go away" or "to find a better alternative". In other words, as smartphone poisoning is becoming a social phenomenon, if the fact that harms the physical and mental health is informed, people will not use smartphones or ask for another better product, It can be a big loss for Google and Apple business that profit with smartphones.

In the past, automobile manufacturers introduced seatbelts when traffic death accidents occurred frequently with the spread of automobiles. In modern times, most countries are legally obliged to wear seatbelts, but in fact the car manufacturers equipped seatbelts on the automobile before urging the law to urge them to wear. Therefore, against the obligation of seatbelts, there seems to be no significant repulsion from automobile users, and it seems that it has established as a traffic rule reasonably.

Just as automakers have an incentive to make vehicles safer, Google and Apple have incentives to prevent users from harming users by using smartphones, Mr. Aial said.