Apple released its second-quarter earnings report in the second quarter of 2018, "iPhone X" reigns as sales volume at all weeks since launch

On May 2, 2018, Apple announced the settlement of accounts for the second quarter of 2018 (January - March). Apple was raising $ 52.1 billion (about 5.7 trillion yen) in revenue and net income of $ 11 billion (about 1.2 trillion yen) in the same period last year, but in the second quarter of 2018, Recorded significantly more than $ 61.1 billion (about 6.7 trillion yen) in revenue and net income of $ 13.8 billion (about 1.5 trillion yen), and as earnings and net income in the past quarter, past I record the highest figures.

Apple Reports Second Quarter Results - Apple
https://www.apple.com/newsroom/2018/05/apple-reports-second-quarter-results/

Apple Reports Q 2 2018 Results: $ 13.8 B Profit on $ 61.1 B Revenue, 52.2 M iPhones - Mac Rumors
https://www.macrumors.com/2018/05/01/2q-2018-results/

According to Apple's second quarter results in 2018, revenue is $ 61.1 billion, net income is $ 13.8 billion and gross margin is 38.3%. The gross profit margin slightly declined as it was 38.9% in the same period last year, and it seems that overseas sales account for 65% of revenues as a feature of this term. Apple also announced that it would increase the quarterly dividend per share from $ 0.63 (about 69 yen) to $ 0.73 (about 80 yen).

The graph below shows a breakdown of Apple's earnings quarterly. As the new iPhone is released every September, the most profitable in the year is the first quarter (October - December), and even if you look at the breakdown in earnings iPhone sales are Apple I understand well whether it supports.


In the second quarter of 2018, the iPhone sales volume was 52.2 million units, far exceeding the figure of 50.8 million units in the same period last year. In addition, the sales volume of iPad also increased from 9.9 million units in the previous year to 9.1 million units. However, the sales volume of Mac only decreased from 4.2 million units to 4,100,000 units.

Apple's CEO Tim Cook said, "We are pleased that our iPhone, service and wearable sales are steady and we have achieved the best results in the second quarter, in the first quarter of 2018 Since iPhone X was launched, I picked up (purchased) iPhone X more than any iPhone in every week up to March Also, while earnings are growing in all regions, In Japan, we achieved more than 20% growth. "About 5 months from sale to March 2018, iPhone X has recorded more sales volume than any iPhone in all weeks It is revealing that there is.

This is a breakdown of the breakdown of earnings. iPhone's sales account for 62%, 15% services, 10% Mac, 7% iPad, 6% other. The sales of wearable that Cook CEO said is good is expected to be included in the other 6%.


In addition, Apple also announced that it will approve a new $ 100 billion outstanding shares repurchase. In addition, Apple has approved a $ 21 billion share repurchase by the second quarter of 2018.