A making image showing the shooting method of Apple 'HomePod' CM is released

Apple's smart speaker "HomePod"In the CM, furniture has stretched out, the structure of the room has been deformed, and a very special production has been done. Many of those who saw this CM should think "I'm thinking of incorporating a lot of CG and special effects?" However, the special effects used in CM are negligible, and it is said that all the scenes in which the shape of furniture and room changes are truly deformed and they are shooting, the making image in which the whole picture of the shooting method becomes clear Is published on YouTube. The CM of the HomePod on which the making movie was released has been played over 8.2 million times at the time of article creation since it was released on March 5, 2018.

HomePod - Welcome Home by Spike Jonze - Apple - YouTube


And this is the making movie.

Spike Jonze Welcome Home - Apple HomePod Making Of From AdWeek - Behind The Scenes - YouTube


Dancing dancing towards the camera shot the HomePod CMSpike JonesHe is a director.


Director Jones is not a choreographer, but he is in charge of the protagonist in CMFKA TwiggsWe are also teaching dance.


"Director seems to have a concrete image in the head what kind of thing will happen in the CM before the start of production, so we try not to destroy the director's image and make it more gorgeous It is because the choreographerRyan HuffingtonMr.


"Director had done the actress and musicians, dancers audition to fit the image of the CM. So, I have recommended the FKA twigs who have worked together in the past."


"Director,FaceTimeI think that I was auditioned and attracted to the dance that Twiggs showed. "


"And Twigs was chosen to be the protagonist"


"We already know that Twiggs has a wonderful sense, so this time I felt like creating a commercial rather than teaching her a dance, but realizing the director's image together." I am talking.


It is the art director Cecilio Perez who is moving the body while watching the tape attached to the ground.


"The whole set rotates according to music" seems to have imaged the movement of the room with the body.


The set of rooms seems to be a large-scale mechanism that makes quite complicated movements, such as extending after extending, turning further sideways.



"Mr. Perez brought a set of strange rooms into my office," says Creative Director Arnaud Bosch.


"I was asked how I should move the room in real time according to music," he said.


Were you able to get a good proposal there, Jones said satisfactorily "I can move the set in 11 seconds".


Production designer Christopher Grass who was in charge of creating sets and the like on the CM said, "This work was the most challenging so far."


"Many of the interior decor is designed to stretch ... ...."



"There will be various things in the CM," and seems to have had a hard time to realize a movement that changes according to the song.



"I was in charge mainly of the scene where the two Twigs dance together," said Janel Crosher, VFX supervisor.


Mr. Crocher,Motion Control CameraIt is suggesting that there is no big special effect besides the scene synthesizing the two people's twigs using.


Mr. Marla Perrajo of an off camera dancer talks about "how long the furniture grows," the length of the table will change depending on the angle at which this lever is pulled.


In other words, when the table is not moving, the lever is not pulled ... ...



As you pull the lever, the table also works in conjunction with extension.



And in the scene where the wall behind moves just by moving the waist ...



There is a staff on the back wall and an analog way is taken to pull the wall according to the music.


Lighting designer Tobias Lillander said, "The production in lighting was not so difficult because it was required for easy-to-understand expressions by eye." ...


Regarding expressions by lighting, it seems that we had a careful meeting with Jones, such as the timing of lights on.



Mr. Huffington said, "All these objects will move as part of the choreography, so you will learn the illusion of seeing magic tricks."