Can online shopping sites such as Amazon and regional retailers coexist?

Byraymondclarkeimages

Such as Amazon.com "Internet shopping" called "e-commerce (e-commerce)"Is a very convenient service that you can easily purchase many items while staying at home. However, as a result of the e-commerce, there are many shops that have fallen into the crisis of survival as the sales of stores in the regional economy declined. On the other hand, there are retail stores in towns that use sales to raise sales using e-commerce, and retail stores that survive services that can not be managed for e-commerce. In such Greenfield where such retailers gather, Atlantic of overseas media introduces how to challenge fight against e-commerce.

A Small Town Kept Walmart Out. Now It Faces Amazon. - The Atlantic
https://www.theatlantic.com/business/archive/2018/03/amazon-local-retail/554681/

A large-scale retail store constructed with large capital is convenient because it sells items from everyday items to home appliances cheaply every day, but there are cases where damage to the regional economy and the community is caused when entering the area. Large scale retail store WalmartWikipedia pageAccording to Wal-Mart's advance to the area, "Landscape and environmental degradation" "Frequent murder cases of robbery at Wal-Mart's parking lot occurred", "Bad impact on sales of other retail stores" and "Newly created It is cited that most of the employment is a low-wage job with no medical insurance at a rate of 4 dollars (about 420 yen) to 7 dollars (about 750 yen). Wal-mart, which is offered at a cheap price, leaves customers from regional retail stores, closes local stores,When Wal-Mart retreats, there are no retail outlets left in the town where the town remains, and the city has a crisis of survival.

What will happen to the town left when the large shopping mall withdraws? - GIGAZINE


Al Norman, who succeeded in preventing anti-wal-mart exercise and proceeding in the store,AutobiographyIn the outline, Wal-Mart claims that it is an affluent group of large corporations, which is 1% of the population, unfairly benefiting from customers and employees of 99% of the people. Mr. Alon Semuels, a reporter, told Norman that he is struggling with a new enemy.

Norman has been fighting a large-scale retail store for about 25 years since 1993 to protect a small town called Massachusetts State Greenfield. Greenfield is Norman's birthplace and the place where I first fought with Wal-Mart. In the Greenfield, Norman, by blocking Walmart's advancement, by protecting retail shops such as book stores and record shops holding stores in the downtown of the town and private businesses such as Wilson's a family-run department store in the United States , Maintaining regional economies and communities. And I expanded this activity nationwide. Norman is currently using the website "Sprawl Busters ~ International Clearinghouse for Anti-Sprawl Information(Scroll / Busters - Anti Large Scale Retail Store Expansion Information Office) "while continuing activities of anti - large - scale retailers.


However, Greenfield regional retailers, including Norman, are struggling hard to fight against new enemies, "e-commerce". With Greenfield's bookstore World Eye, even if a customer enters into a store, newly launched items are sold cheaply without checking newly released books and games and shooting with smartphone cameras and purchasing Purchase at online shopping "Showrooming"Has been done. Jessica Mullins, owner, said, "Customers are buying at Amazon and do not buy with the World Eye".

In this Greenfield and the towns of New Inland State, in order to prevent the entry of large-scale retailers such as Wal-Mart, the regional assembly changes the permission or prohibition of land use for each area of ​​the townZoningOr,Counter movementI got up. However, with e-commerce, you can not use zoning and other methods you have used so far. Zoning that regulates the area can not be done to the net shop such as Amazon that does not have a store actually, but it can not restrict the access of the Internet of the local residents to the Internet.

Forester, a research company, predicts sales of electronic commerce including Amazon and other sites will increase until 2022. Approximately 13% of the US retail sector sales in 2017 is accounted for by retail sector sales by e-commerce. In addition, Forester estimates that one-third of e-commerce sales in the US are accounted for by Amazon sales. Also, in 2016, 83% of the adult population in the US shopped at Amazon more than once.CNN NewsAs compared with 2016, the number of stores in chain stores has increased, while the number of individually managed stores has decreased.

On the other hand, Amazon has one aspect of providing business opportunities to small businesses. Among small and medium businesses that Amazon traded on Amazon in fiscal 2017, small and medium enterprises with sales of 100,000 dollars or more (about 10 million yen)Exceeded 140,000 companiesAnd announced. Erik Farleigh, an Amazon spokeswoman for email coverage from Mr. Semuels, said, "We are reaching out to many companies to connect with consumers around the world," says Small Business and Main Street retail stores I made comments on the inclusion of companies and companies connecting not only in the US but also all over the world.

A small bookstore "Roundabout Books" that sells used books located one mile (1.6 km) ahead from the main street of Greenfield is one of the small businesses that got business opportunities by Amazon. Shopkeeper Raymond Neal is a former teacher and opened Roundabout Books in 2012. Amazon also sells books, Amazon's sales account for half of the revenue, and the other half is in the larger city than the Greenfield such as BostonPop-up storeIt is accounted for by income from the sales of business trip sales by. There is hardly any sales at Greenfield, and it is better if sales of daily reaches 50 dollars (about 5000 yen).

ByAritra Sen

Mr. Semuels, a journalist, expects that transitioning from a personal store to an online store will affect the economy and the community across the country, including Greenfield.CensusAccording to the data, the average American citizen is shown that the purchase cost at retail stores is $ 15,000 a year (about 1.6 million yen).American private management association (AMIBA)According to the purchasing expenses in the retail store are used for shopping in the area of ​​private management, money used is linked to the regional economy in a chain-wise manner such as wages of employees, expenditures of employees, prior donation to the area, etc. It connects and gives the region a good economic effect equivalent to four times the amount used at a private management store. Also, Mr. SemuelsPrevious articleAccording to the store owners owners use money at neighboring bars and other retail outlets and have a big impact on tax revenues from consumption tax.

However, if payment at a retail store flows to a store that does not have capital in the area, such as an online shopping site or a chain store, it will cause the regional economy to cool down by not linking to a regional economy in a chain. As the regional economy gets cooler, retail stores at private street stores on the main street are closed, less traffic to main street and communities become depopulated. In addition, due to the weak economic physical strength of small and medium-sized enterprises in the region, the softball team, which is the foundation of the community that is made up of the contributions of many small and medium enterprises, barbecue tournaments of area events, parade, charity auction etc. Failure to organize is also a reason for the community becoming depopulated.

Byacme 401

There are problems with customers flowing online shopping sites in many areas, and efforts are underway to solve them in various places. According to Stacy Mitchell, director of the non-profit institute for Local Self-Reliance (Local Autonomy Research Institute), NPO of Arizona StateLocal First ArizonaAnd NPO corporation in Main ProvincePortland Buy LocalEtc. have made a campaign to encourage shopping in the region and the city hall makes it possible to create a mixed area where both houses and retail outlets can be built in the new housing complex in the downtown area, I am trying to make a district. Greenfield has its own local currencyGreenfield Dollars(Greenfield dollar), and shopkeepers of private management shops are expecting.

However, reporter Semuels predicts that it is difficult for cities to create a more convenient shopping environment than Amazon's. A woman living in Greenfield Julie Keane understands with his family that shopping at a local retail store helps individual retailers to support them. However, he also bought a son who is Keane's 10 months old baby "Amazon's baby clothes" which is not of Wilson's local department store. Because it is not reasonable to go to a large store 30 minutes away from the car while taking care of the baby son and to buy the same baby clothes.

Norman exercises against Walmart and does not shop at Walmart. However, I believe that e-commerce is a way of shopping in the future and can not dislike Amazon just like Wal-Mart. Norman's wife qualifies as a prime member who can receive services such as free shipping on Amazon, recently purchased tea that I could not find in Greenfield. Norman does not plan to hold meetings planning protests and zoning like Walmart as opposed to Amazon, but Amazon's one of the world's richest people, AmazonJeffrey BezosI do not like my money going to the CEO 's pocket. When fighting with Wal-Mart 25 years ago, when Wal-Mart was planned to be built in Greenfield, Norman was in an opposition campaign, "If we build Wal-Mart, we will not go as a customer" sticker We led the residents as activists and activists. However, in the case of e-commerce, residents of Greenfield who participated in opposition as a fellow has already used e-commerce as a customer.

ByAurelijus Valeisa

A book that wrote the battle between the American supermarket chain A & P and small and medium enterprises "The Great A & P"Marc Levinson said," I think local retailers should consider themselves seriously about their superiority. " Some retail stores provide customers with services that e-commerce companies can not do. Greenfield's game store "Green Field Games"Owner Seth Lustig said that" by holding events such as board game night and live auctions, we were able to provide knowledge of products that customers can not meet even though they are doing electronic commerce in general " I mentioned. We are assembling for free at the home center where Bob Nelson owns in Vermont and we are selecting Nelson's shop rather than buying it for e-commerce and assembling it for ourselves . Nelson said, "Services to customers lead to attractiveness to shop at stores."