Three ways to solve the "getting out of touch with a dumb smart card" state-of-the-art Movie which the original designer explains

Many people use applications and SNS etc. on their smartphone,There are 2.9 billion SNS users on mobile terminalsIt is over. In such circumstances, there are many people who say "I am wasting time with a smart phone." On the causeVox.comIt explains in the movie that it is because "application attention system" is used for applications, SNS and so on.

It's not you. Phones are designed to be addicting. - YouTube


There are more than 2.5 billion smartphone users, and a lot of people are crazy.


The reason for this is that "attracting attention" of many people leads to profits, because it incorporates the "design and function that attracts attention" mechanism.


If you understand the mechanism, you may be able to send a healthier life while using a mobile phone.


"I think the world is seeing by 2 billion viewers"Truman showI think that it is like living in the world of "


In this movie, the life of the hero who plays Jim Carrey is all broadcast as "TV program", and the world that the surrounding person is an actor including the family is drawn. And the life of the hero is all seen on television.


Like this movie, smartphone users are caught up in the entertainment of scheduled harmony without awareness.


Telling this is Tristan Harris, a former Google design theory scholar who currently operates non-profit organizations.


The staff of the movie hands out his smartphone to Mr. Harris and has him remove the "attracting attention mechanism".


◆Method 1:Turn off notices from people.


On smartphones, a lot of notices such as telephone, email, SNS etc. will draw attention to our attention. Also, SNS uses "social interactions" such as friendships. For example, Facebook announces that user's "friends" that there is an event that the user is likely to be interested in.


While I do not know, my friend sends notifications to inform the user about it. This notice will display a notice and attract the user's attention.


The push notification began to be used for e-mail on BlackBerry's terminal in 2003. This saves us the troubles of frequent checking and sorting of mail inboxes.


But what about modern smartphones? Modern smartphone push notifications are "notice of advertisements from smartphones", not from humans in applications, SNS etc.


According to Mr. Harris, from this mechanism, notifications of interest and notices are "randomly displayed".


Harris said that this situation is similar to slot machines.


In the United States, the slot machines are producing more profits than the sum of baseball and movies, and the theme park industry in total. And the slot machine is 3 to 4 times faster than other gambling to get into addiction.


Some applications incorporate a function to update by "finger-pulling action". It is said that this action has an effect similar to "lever of a slot machine" and addiction is increased.


According to the study, it is said that stress is reduced if the same quantity of push notifications is controlled frequently.


Subjects who were set up to be notified three times with notifications in one day showed that the stress was low.


◆Method 2:Set screen to grayscale.


According to eyetracking tracking the direction of the eyes, human eyes tend to be sensitive to the color of warm colors.


As if to match that trend, the application service icon has been changed to a warm color.


Also, the notification bubble is displayed in "red". For example, if you change to another color, you can see that red is conspicuous.


By taking advantage of this phenomenon, it is possible to alleviate distracting attention to smartphones by displaying the screen in a color that does not attract attention. However, changing the color of several icons is not effective, so you can increase the effect by putting gray filters on the whole screen.


According to Mr. Harris, the vivid color scheme has the effect like flashing slot machines.


These color schemes are input to perception and produce addiction, so it seems to be able to prevent this by making the screen gray tone.


◆Method 3:Restrict so that only tools used for everyday life are left on the home screen.


Harris 'smartphone' s screen says that there are only about calendar and map application. Another application says to absorb the user's time like a "bottomless eddy".


In many applications "infinite scrolling" continues, new information has no end.


This mechanism is also the same as the auto playback function of movie sites.


This interface provides users with a "friction-free experience" so that they can replay their videos one after another and at the same time make it difficult for users to stop smartphones with their controls. And it tends to seek visual stimulation from the contents.


In the study of 2005, when there is "Automatic soup-raising device" which soup is sticking out from the bottom of the vessel even if you eat or eat, people are about 73 It is shown that you ate a lot of soup. In other words, the sense of humans means that there is a characteristic that restricts their actions by looking at "the end" in appearance.


Since this "end" is not set in many applications, it is necessary to prepare a home screen that does not attract attention.


Many people underestimate the frequency of use to their smartphone.


But technology is constantly looking for new ways to always choose and consume time.



Harris said, "But this is a deep and philosophical question - are you worth paying attention to it? Can you interrupt it? People do not know how to answer this question? It is a very difficult question and it is a question not to be considered.