You can check "Shrinkfreation" whose content is the same despite the same price "Product Wiki whose capacity is decreasing before"

Production costs increase due to soaring price of raw materials and rise in personnel expenses, and when it is absolutely necessary to raise products, by reducing only the contents amount without changing the price range of the commodity, it is difficult for consumers to understand substantial The phenomenon of price rise is compared to English shrink "ShrinkfreationI call it. "Unexpectedly reduced capacity Wiki"Is a site that summarizes the changes in prices and content volumes of various products, you can check whether shrinkfrighting has occurred in products that have been raised or increased in content recently.

Unexpectedly reduced capacity products wiki
http://shrinkflation.info/

"Product wiki whose capacity is decreasing before" is summarized in six product categories "confectionery" "drink" "instant food" "frozen food" "processed food" "daily necessities".

Confectionery
Sweets that use beans such as soybeans and cocoa and flours that uses a lot of flour are easy to be affected by the weak yen and soaring crude oil prices, so it can be said that shrinkfreation is particularly prone to happen. For example, Fujiya's "Country meamLooking at it, in 2006 it was reduced to 20 pieces in 2016 which had entered 30 pieces, and the weight per piece further decreased from 11.0 g to 10.0 g I understand.

Country Mama - Unknown Capacity Declining Products wiki


Lotte's "Ghana Milk Chocolate"Was 75 g for 2006 and 100 yen for taxes, compared with 50 yen for 2015, which is 110 yen without tax.

Ghana milk chocolate - a product whose capacity is decreasing unintentionally wiki


◆ Beverages
Meiji's "Delicious milk"I raise the price once from 1000 ml 250 yen to 1,000 ml 260 yen due to the soaring price of the grain. Also, in 2016, the container is changed from a general paper pack to a new pack with a cap because "Package change to reduce the burden on muscles for children and elderly people by 10%". Along with that, due to the Meiji original conversion formula of muscle load = milk capacity, the price has not changed and its content has decreased from 1000 ml to 900 ml.

Meiji delicious milk - a product whose capacity is decreasing before it wiki


Suntory's "Ny chan"It can be seen that the content amount of PET bottles was 500 ml, which was reduced by 470 ml, 450 ml, 430 ml, 425 ml each time the brand package was renewed.

Necchan (PET bottle) - The item whose capacity is decreasing before it wishes


◆ Instant food
"Nissin Food" which is the world's first cup noodle "Cup Noodles"Was raised twice in the past 10 years. In the press release by Nissin Foods, it was announced to the effect that the price was revised because the cost has risen due to soaring prices of raw materials and so on.

Cup noodles - unfamiliar capacity products wiki


Riken vitamin "Wakame seaweed"Although it is" Furu wakame-chan ", the content has decreased by 10%. This was also officially announced from the manufacturer that we changed the price and changed the content volume due to changes in various conditions such as raw material conditions, changes in the working environment, rising distribution cost, etc.

Waving seaweed (Large) - Unknown capacity is decreasing Item wiki


◆ frozen food
Maruha Nichiro's "Puri and big prawns"The shrimp that is in has been reduced from 5 to 4 in 2017. Although the reason is not publicly announced,80% of prawn consumed in Japan is covered by imports from Asian countriesTherefore, there is a possibility that it was greatly affected by soaring crude oil price and catch reduction.

Puri and big ebara Chili - products that have decreased capacity without prior notice wiki


◆ processed food
Nippon Ham's bag wiener "Shaw Essen"Was 170 g 498 yen, its contents decreased little by little due to soaring raw material · crude oil price etc. In 2013 the content volume is 127 g, which is about the first 75%.

Shaw Essen - Unknown capacity has declined wiki


Ebara food industry "Grilled meat golden taste (medium size)"Both capacity and price have changed with renewal of containers. However, considering the price per 100 g, it was cheaper after the renewal than before renewal, and "reverse shrinkfreation" which was actually reduced was able to be confirmed.

The flavor of yakiniku golden taste (medium size) - the item whose capacity is decreasing before it wifi


◆ Daily necessities
Omi brothers' company's "Mentham medicated stick"Is a lipstick that is applied to prevent cracking of the lip due to drying, but it has been reduced from 5 g to 4 g due to rising raw material prices and rising raw material cost of packaging materials. Although it is a 20% decrease as a percentage, it is not an item to be used in large quantities at once, so there are aspects that it is hard to realize the change in the content volume compared to other products.

Mentham medicinal stick - a product whose capacity has declined before it wiki