Although Starba gets a lawsuit if Morinaga 's "Mt. Rainier" logo resembles, it decides that there is no similarity

Morinaga is a cup-type coffee beverage brand sold at convenience stores etc. "Mount Rainier"It is, from Starbucks global coffee chain store," The logo I had been sued by that and are "similar, final judgment that" there is no similarity to the logo "has down .

Starbucks loses trademark lawsuit to Morinaga Milk over mountain range logo, Singapore News & Top Stories - The Straits Times
http://www.straitstimes.com/singapore/starbucks-loses-trademark-lawsuit-to-morinaga-milk-over-mountain-range-logo


Morinaga milk is one of its own brands in October 2013 and is a standard cup-type coffee beverage that is sold at convenience stores and other storesMount Rainier"Trademark registration in Singapore. However, it was the Starbucks coffee chain from Seattle, USA in the United States. The reason Starbucks opposed the trademark registration of Mount Rainier was because "the logo of our company and the logo of Mount Rainier are very similar."

The familiar Starbucks logo is

byMarco Paköeningrat

In contrast to Mount Rainier 's logo, it is in the center of the cup of the image below. Both of them are round logos based on green, which have similarities, but they are subtle designs if they are similar enough to be confused.


A trial was held in Singapore on Wednesday, November 22 by Starbucks' lawsuit, but Lorraine Tay of Intellectual Property Judge ultimately decides that there are no similarities between the two logos did. "Using the concentric circle on the logo is not the only feature of Starbucks" "Mr. Tay says" The character for the Starbucks logo is the character "STARBUCKS" and the middle mermaid ".

In Mount Rainier 's logo there is a text written as "Mt Rainier" and a subtitle "The Mountain of Seattle" under the picture of the mountain range. Starbucks claimed that this is "to destroy the general public if the Mount Rainier coffee is from Seattle," Tay rejected it. Instead, it says that the text "The Mountain of Seattle" written in the logo is only a mere representation of the name of a mountain drawn in a logo.

Moreover, even if "Lake Rainier is a symbol of Seattle, I do not think that a typical Singaporean person can connect with Seattle or Rainier Mountain looking at the logo."