Damage rate dramatically decreases when drawing a television picture on a bicycle product box

A company afflicted with an accident during transportation of electric bicycles, which is a product, succeeded in drastically reducing the damage / return rate of goods simply by changing the design of the cardboard box for packing goods to "TV".

This box protects your $ 3,000 bike during shipping - Oct. 3, 2017
http://money.cnn.com/2017/10/03/smallbusiness/vanmoof-bike-box-tv/index.html

Electric bicycle sales business in the NetherlandsVanmoof(Ban Muhu)We are strengthening our business to sell bicycles online. Products are transported not only to the Netherlands but also to Europe and the United States, but there were many transportation accidents that the products were damaged during transportation, especially in the United States, plagued with returns, exchange and refund processing. In the United States, 25% of all orders are delivering delivery trouble, it seems that they had big problems in business.

Vanmoof who took the way to change the shipping company, but he said that he had no effect at all. Here, Vanmoof attempted to change the packaging design as if it were carrying a large TV, paying attention to the fact that the bicycle carrying package is almost the same size and thin as the large-sized television.


The effect of this package design change is tremendous, and the damage at the time of delivery in the US in 2016 sharply decreased by 80%. When thinking that there is a large-sized television set, it seems that customers who receive goods will carefully handle delivery companies as well as shipping companies.

Mr. Carlier of Vanmoof said, "It was truly wonderful, I rarely receive complaints anymore," he said, while praising himself that he had solved his long-standing troubles wonderfully by improving his designs, If companies start to imitate themselves, it will be ineffective ... "I am worried.