UNO 'UNO ColorADD' with new design easy to play even with people with color blindness appeared

New product with a new design that Mattel selling card game "UNO" can play with even people with color blindness properly "UNO ColorADDWe announced.

UNO® Introduces The First Card Game For The Color Blind | Mattel Inc.
http://news.mattel.com/news/unoR-introduces-the-first-card-game-for-the-colorblind

After 46 Years, Mattel Redesigned Uno For Color-Blind People
https://www.fastcodesign.com/90139017/after-46-years-mattel-redesigned-uno-for-colorblind-people

UNO ColorADD is an organization promoting accessibility of color visually impaired peopleColorADDIt was born by Mattel's collaboration. The four colors of the UNO card itself are immutable, but by displaying unique color symbols determined by ColorADD for each color, it is possible for people with any type of color vision disorder to distinguish between cards.


By combining three shapes, color symbols represent seven colors of red, orange, yellow, green, blue, violet, and tea. Miguel Neiba, who founded ColorADD, said about this collaboration, "The color symbols we devised are incorporated into primary education institutions, public transportation, hospitals, commodities such as colored pencils and clothes etc. With UNO and By cooperating, we can let many people know our mission, and we will be able to notice problems that have been overlooked and have not been told so far. "


UNO ColorADD was announced on 6th September of "International Color Blind Awareness Day" and it is said that 350 million people worldwide with color blindness will newly be able to play UNO about. At the time of article creation,UNO official websiteIt is sold for $ 5.99 (about 650 yen).