A farmer's attempt to produce milk without keeping cows

byBertalan Szürös

Adam Arnesson, who works as a farmer in Sweden, had been making grains as feed for livestock until 2016, but for making milk consumed by humansOatsIt began to grow. What kind of turning point of the farmhouse is now, what kind of thing is "to save the earth" by making milk from oats, the UK news website The Guardian is interviewing.

'Wow, no cow': the Swedish farmer using oats to make milk | Guardian Sustainable Business | The Guardian
https://www.theguardian.com/sustainable-business/2017/aug/26/wow-no-cow-swedish-farmer-oats-milk-oatly

Growing livestock and consuming meat accounts for 14.5% of the cause of greenhouse gas emission, and it is one of the reasons for artificial reasons to emit methane and nitric oxide together with deforestation. As the consumption of meat rises, demand for cereals that will serve as livestock feed will also increase, so it is seen that in 2050 the amount of cereal produced will be greater for breeding livestock than for cereals to eat by humans It is said that. This is seen as bringing significant changes to people 's available foods.

As you read the following article you can see well how to raise livestock and how eating meat affects the earth.

What happens when humans around the world become vegetarians / vegetarians? - GIGAZINE


It is trying to solve this problem as "Oatly"Swedish company called. Oatly has posted as a message of marketing that "Throwing cows, drinking oats made from milk and rescue the earth" as a message of marketing, CEO Toni Petersson said in the wheat field, "Wow, no cow There is no cow) "singing commercials are also released.

Toni TV - Wow No Cow - YouTube


Mr. Adam Arnesson, a milk farmer, is doing business in cooperation with Oatly. However, even as a milk farmer, Arnesson does not own cattle as domestic animals. Until 2016, Mr. Arnesson raised oats to ship as livestock feed for pigs, sheep, cattle etc, but after receiving Oatly's support it seems like to make alternative milk from oats It is said that it became.

Parents having a partnership with Mr. Arnesson earn money by pastoralists and as of 2017 many revenues from the fields owned by Arnesson are brought about by pastoralists. However, although the idea of ​​"increasing the number of livestock to increase revenue" is natural for farmers, Mr. Arnesson does not want to manage livestock in a manner like a factory, and earnings are raised by pastoralists It seems that he wanted to change the form of raising. Therefore, we cooperated with Oatly with the aim of nurturing oats which are consumed by humans, not of oats which are given to livestock.


The Swedish National Food Administration also warns that excessive consumption of dairy products increases methane emissions from cattle and affects the global environment. However, according to Arnesson, many Swedish farmers believe that "Oatly makes farmers making dairy products bad." Mr. Arnesson, who contacted Oatly when he thought of turning out from pastoralism in 2015, said, "I discussed with many farmers on social media, I thought that I got better opportunities by what Oatly is doing I am talking about it.

Cecilia Sjoholm, representative of the communication department at Oatly, says, "There are so many farmers who have bad images and we hate people, but we are in a position to support the farmers As a catalyst we can help farmers trying to get away from pastoralists to protect the earth. "

Meanwhile, farmers in the vicinity of Mr. Arnesson are looking favorably about the cooperative relationship with Oatly, "Farmers making dairy products came to my shop and liked oat barley milk One of them said, "I like cow milk and oat barley milk, it is Swedish to take oats," anger seen on Facebook Actual anger seems not to be bigger than that, "Mr. Arnesson says.


Meanwhile, Arnesson also admits that Mr. Arnesson could succeed as an oat barley owner because of Oatly's support. However, the growth of Oatly is remarkable, and in 2020 there is a possibility that more demand is born.

Oatly said that he plans to cooperate with three farmers who wish to shift from pastoralism to grain making like Mr. Arnesson in the future. However, according to Arnesson, "Transformation to an oat barley farmer is not everyone's ability, it's not suitable for those who are making dairy products in a large business." Meanwhile, farmers also talk about not only talking about problems but also needing to talk about doing agriculture in other ways.