Animation explains easily how to understand how mass media controls the public opinion, Nom · Chomsky criticizes the mass media "agreement"

American philosopherNoom · ChomskyThe book "Manufacturing Consent: The Political Economy of the Mass Media"We criticized the" propaganda model "by mass media severely and revealed the actual conditions of media and power coalescence and mass control. Chomsky's thoughtful domineering and massive media "mass machine" with massive power "movie" which explains the five filters (characteristics) in animation easily "NOAM CHOMSKY - The 5 Filters of the Mass Media Machine -"Has been released.

NOAM CHOMSKY - The 5 Filters of the Mass Media Machine - YouTube


"propaganda"


It is a word used to convey the situation of countries like North Korea, Kazakhstan, Iran.


These countries are reported as "autocracy".


It is the mass media of other countries such as Europe and the United States to convey.


Information is conveyed through lenses of mass media in the West.


Frequently we hear words like "freedom of press" and "freedom of expression" on the mass media.


It is a country where "democracy" like America, France, Australia is used.


But in 1995 Norm Chomsky revealed a power structure to the world.


That is "Manufaturing Consent". Mass media that should have been given a sublime mission of "monitoring politics" is a mechanism for creating public opinion.


Mass media tells the information to the people.


Things that serve the crowd.


Thanks to the presence of mass media, people should be able to participate in the political process.


However, Chomsky's argument that "democracy is" Yaase ".


Mass media is Chomsky's view of "propaganda machine".


The media functions as a propaganda machine by five filters (characteristics).


The first is the property "owners of the media".


Mass media is a huge organization and many people are working. HugeconglomerateSometimes it operates mass media.


The ultimate goal of the mass media that costs money to operate ... ...


"Profit"


Money is necessary to operate large eating mass media. To do that, you must make a profit.


Critical and painful journalism etc ......


Before the profit is secondary.


Numerous products that the mass media drips.


Everything is attractive.


Consumers send life to constantly see the products that the mass media drips.


The second characteristic is "advertisement"


The monetary consideration that consumers give to mass media can not cover the operation cost of mass media.


So who will fill this gap?


It is "advertiser"


The purpose of the advertiser as well as "crowd"


Mass media does not sell things directly.


The mass media sells "the audience." I am selling an audience to advertisers and earning money.


How does the power layer / ruler layer operate the mass media?


It is the third characteristic "elit collusion"


Journalism can not check (monitor) power. No matter what, behind the ruler and mass media have collaborated.


Governments, large companies, investors and others understand how to play "media games". I am familiar with what kind of impact the news will have and I will make good use of the mass media.


It is decisively involved in the process of "journalism" by sometimes providing a scoop, issuing an official statement, making the "knowledgeable person" of the way appear in an interview, and so on. They are systematically collating each other.


Even though there are people who oppose this "power" ... ...


It is only eliminated. Access to the mass media is shut down. The fourth characteristic is "obliterating the opinion" which disturbs the consensus.


Consensus-free claims are excluded in the mass media.


Those who complain are eliminated ......


That assertion is lost.


The target "enemy" is necessary to form an agreement.


This common enemy is the fifth filter.


Communism


terrorist


Immigrant


In the mass media, common enemies are drawn as "fearful things".


A terrible common enemy creates the opinion of the crowd.


These five filters are established in huge mass media. The mechanism of formation of this agreement exists around the audience in any age.