Kickstarter buys Huzza live streaming service to strengthen "Kickstarter Live"

Kickstarter at the cloud funding site, Canada's startup "HuzzaWe announced that we acquired the. Kickstarter has partnered with Huzza before the acquisition and has developed the live broadcasting tool "Kickstarter Live" for creators who will start the project with Kickstarter and seems to have bought for further strengthening this tool.

Kickstarter Acquires Huzza, Opens First International Office - Kickstarter
https://www.kickstarter.com/blog/kickstarter-acquires-huzza-opens-first-international-office

Huzza acquired by Kickstarter is a startup launched by Mr. Justin Wammersley and Mr. Nick Smith in 2015. Musicians have become a tool to communicate with fans by broadcasting live videos. Kickstarter knows Huzza for the first time and says "I immediately sympathized" when I actually used it.

Huzza - Interactive live-video for creators


Huzza is a tool to make creators and their fans' relationship more intimate, "It was clear that Kickstarter's strength could be strengthened more with this know-how." So Kickstarter tied up with Huzza from 2016 and was working on developing new tools.

And in November 2016, a tool that creators can advertise their products with live video distribution "Kickstarter Live"Has been announced. With this tool you will be able to advertise your product more attractive than ever, including live demonstrations of products and tutorials for games.

Kickstarter Live


Kickstarter Live, about three months have passed since the service started, but the average viewing time of the user is about 16 minutes. The project success rate of 74% by creators who used services is more than twice as good as Kickstarter as a whole.

Kickstarter was partnering with Huzza in the development of Kickstarter Live, but announced that it will buy Huzza after all from the strength of the tool. Members of Huzza will become full-time Kickstarter employees as they are, they will be incorporated into the development team of Kickstarter Live. Also, Kickstarter will have an office outside of the United States for the first time, but the location is said to be Gastown in Vancouver, Canada.

Regarding the relationship between Kickstarter and Canada, Kickstarter said, "It was in 2013 that we responded to the project creation from Canada, and since that time Canadian creators have had Canadian creators costing more than 100 million Canadian dollars (about 8.5 billion yen) In addition, the number of projects from Canada exceeded 10,000, "Corner Gas: The Movie"Or"A Bruise On Light"PEAR CIDER AND CIGARETTES the animated movie by Robert Valley - KickstarterThere are "and others."

In addition, Huzza's original service will end at the end of FebruaryEndIt has also been announced.