Amazon is planning to build a shopping service using VR

ByLeonard Lin

While major IT companies such as Google and Facebook have focused on developing virtual reality (VR) related products and content, it became clear that Amazon was recruiting jobs to hire talent familiar with the VR field It was. Overseas news media reports that there are many hints of "How Amazon is trying to utilize VR technology" for recruiting this Amazon.

Amazon Goes Virtual Reality: Job Offer Reveals Plans for VR Shopping | Variety
http://variety.com/2017/digital/news/amazon-vr-shopping-app-1201962695/


Amazon job posting suggests plan to bring shopping experiences into VR | TechCrunch
https://techcrunch.com/2017/01/19/amazon-job-posting-suggests-plans-to-bring-shopping-experiences-into-vr/


It is clear from the recruitment page on LinkedIn that Amazon is looking for "creative director" in the VR field. The acceptance for Amazon recruitment has already been closed, but you can see from the following what kind of recruitment was.

Palo Alto, CA's A9.com Creative Director, Virtual Reality Jobs | LinkedIn


In the job description page of the recruitment page, it says "to draw a vision of the future Amazon's VR solution, lead our creative and technical team and create the best experience in the world," Amazon states that VR It is necessary to devise how to utilize it, and you can see that a role is required to pull the team.

This recruitment came from a team called "A9" in Amazon. A9 is a team that develops Amazon's product search, online store advertisement, etc. The job page contains "Our team (A9) is composed of engineers, designers, product managers, scientists, and we have a wide range of VR The service is being built so that millions of customers can use the device to shop at Amazon by using VR "and it is clear that it is building a shopping service using VR It is being done.

According to recruitment augmented reality (AR) andMixed reality(MR) knowledge will work advantageously, but the most important thing is the part related to VR, "How will VR affect global companies, media, entertainment industry" and "current market forces It seems to emphasize importance such as "deep understanding towards". Amazon spokespersons refrain from commenting on this recruitment and Amazon's future VR strategy.

A9 is an application "Flow" that enables customers to search products photographed by consumers on Amazon.com, and what kind of looks are when appliances and furniture to be purchased are actually placed in the room We are developing services that utilize image recognition and mobile-based AR technology, such as "Amazon Product Preview" application that can check if it is possible to make it.

Also, apart from these, it has been reported that Amazon Studios, which produced Prime Video service etc. at Amazon, is embarking on the creation of VR content several times.

Amazon may be developing its own VR content - GIGAZINE


Amazon Studios is developing video content for VR, and A9 seems to be developing a completely new VR service, which shows that several VR related projects are being promoted on Amazon.