Why is IKEA renaming the product name of the bed to be "snoring"?

IKEA has changed the product name one by one, such as making the product name of the whole body mirror "the list of the most beautiful people in the world" and the product name of the mirror ball "My daughter goes out all night". It is part of "Retail Therapy" campaign, but the purpose and contents of the campaign are very interesting.

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve | Adweek
http://www.adweek.com/adfreak/ikea-renamed-products-after-frequently-googled-problems-those-products-solve-175005

IKEA's "Retail Therapy" can be seen from the following page.

IKEA -
http://ikearetailtherapy.com/


For example, a panda-like room light says "MY SON IS AFRAID OF THE DARK (my son is afraid of the dark)". The product name is "content of trouble" about the family, the product itself is a solution "It is in the room of a child who is afraid to turn off the electricity" It is a feeling that it is.

IKEA - MY SON IS AFRAIDOF THE DARK
http://ikearetailtherapy.com/se/sv/catalog/products/90150995


The product name of the whole-body mirror is "WORLD'S MOST BEAUTIFUL PEOPLE LIST (a list of the most beautiful people in the world)", and those who care only about the appearance of others are "IKEA" answering that "Looking at the mirror" That's why.

IKEA - WORLD'S MOST BEAUTIFUL PEOPLE LIST
http://ikearetailtherapy.com/se/sv/catalog/products/30298396


For the trouble of "MY PARTNER SNORES (partner's snore)", a deformable sofa bed capable of sleeping alone as well as sleeping out as a solution.

IKEA - MY PARTNER SNORES
http://ikearetailtherapy.com/se/sv/catalog/products/S29129917


Magnet for people holding the trouble of "THE ATTRACTIONIS GONE" (no attraction).

IKEA - THE ATTRACTIONIS GONE
http://ikearetailtherapy.com/se/sv/catalog/products/70159483


As for the trouble of "MY DAUGHTERIS OUT ALL NIGHT (to go out all night long)" seems to be saying "How about losing the necessity of going out with a club like a room?"

IKEA - MY DAUGHTERIS OUT ALL NIGHT
http://ikearetailtherapy.com/se/sv/catalog/products/40240927


While sending a message saying that I noticed my beauty, IKEA also said that as a solution to the problem "MY FRIEND ONLYTALKS ABOUT HIMSELF" (my friends talk about myself) "Try looking in the mirror!" I propose.

IKEA - MY FRIEND ONLYTALKS ABOUT HIMSELF
http://ikearetailtherapy.com/se/sv/catalog/products/10121228


Also, a girl with a problem of "MY FAMILY DOES NOT RESPECT ME" (family does not respect) "was proposing a dress like a princess who said" If you have this, you should respect him! " It was.

IKEA - MY FAMILYDOESN'T RESPECT ME
http://ikearetailtherapy.com/se/sv/catalog/products/S99132780


In the lower part of the online shopping site, the list of "related products" is often displayed, but in the case of Retail Therapy it is unique that it is "related troubles".


In addition, it is not possible to purchase products directly from the product page of Retail Therapy, so that you can purchase real product names on the page by searching within the site.

Retail Therapy is an IKEA and advertising companyÅkestam Holst"Trouble" used as the product name in the campaign by the content is that it is a thing that is frequently investigated in Sweden Google search. Therefore, when someone searches Google for concerns about family relations, IKEA products come to come out. In addition, as I tried it, since the IKEA product did not appear in the search result in the Japanese version Google, it may correspond only to the search in Sweden.


In the movie introducing Retail Therapy IKEA says, "I hope my husband's snoring is terrible, my son is playing games, etc. IKEA will help you solve your problem, even if that is impossible, at least for seeking answers I will make you smile when I search Google. "

IKEA RETAIL THERAPY on Vimeo