Twitter · Positivity Pump, a gas station that artificial intelligence scores positive for posting and can refuel according to scores

Chevrolet of automobile brand, gasoline stand that can put gasoline for free based on "personality" of person's character "Positivity PumpWe are promoting a campaign to set up "Positive Stand". A special refueling machine is installed in the stand, IBM's artificial intelligence "WATSON" scoring the positiveness of that person based on posting of SNS account such as Facebook and Twitter so that gasoline according to the score can be got It is becoming.

Chevy's new ad campaign uses IBM's Watson to induce self-reflection | Ars Technica
http://arstechnica.com/cars/2016/09/chevys-new-saccharine-ad-campaign-uses-ibms-watson-to-induce-self-reflection/

"Positivity Pump" is carried out as part of Chevrolet's advertising campaign "Fueling Possibilities" (full of positiveness). The aim is told in the following movies.

Fueling Possibilities: Welcome To The Positivity Pump | Chevrolet - YouTube


Currently, 26,000 negative comments per second are posted on the net.


Chevrolet wants to show that "positiveness" is what advances society.


So Chevrolet made the world's first "gas station that can pay with online positive attitude".


And already installed in three places in the world.


New Orleans in the USA


Buenos Aires, Argentina


And three places in Cape Town in South Africa


A man spoken to "Welcome to Positivity Pump"


Cute characters appear on the screen


With the explanation "You can pay for gasoline on your positive side", you will see a screen for selecting Facebook and Twitter accounts. WATSON of IBM analyzes the content of either or both of them, thereby diagnosing the person's personality.


The contents of the tweet and the contribution are diagnosed and the scoring is done.


In the case of this person, the positiveness is 120 points out of the 200 points. I got 47 liters of gasoline. If something positive is rewarded in this way, that might be a good thing with that.


Furthermore, WATSON analyzes the contents of the speech, and by specifying what kind of taste it has, it suggests a place that seems to be favorable.


A woman looking at printed paper


Together with the message that "You are studying music ..."


Recommended visitors were introduced. In the case of this person, a spot where jazz musicians gather. Truly a place of music, such as New Orleans.


I was waiting there for meeting new musicians. A positive personality leads to a connection with a new person.


A man who seriously learns cooking, a restaurant was introduced ......


To be able to talk about chefs and cooking.


To this woman who is studying photos ... ...


I got a chance to shoot at the rock climbing sights in Cape Town.


A message from Chevrolet saying "Find positiveness and find a new way".


"Positivity Pump" is supposed to be installed in several places in the second half of 2016. In addition, by accessing the following official website, you can receive WATSON 's personality diagnosis.

Fueling Possibilities: Positivity Pump | Chevrolet
http://www.findnewroads.com/


Please check and click on Twitter or Facebook. I will try it on Twitter this time. This analysis can be used in English, Spanish, Korean, etc. Japanese is not included in the lower option, but in fact it is made available for some of the analysis.


Enter the user name and click "SUBMIT". The user name you enter here is not yours, others can do it.


Click "CONTINUE WITH TWITTER"


Then the analysis begins. If positive contents are included, the green bar is displayed like this ... ....


For negative content, a red bar will be displayed. By the way, what is said here is the critical content that "(Jeff Zucker, president of CNN) is trying to make NBC useless, now refusing CNN".


Finally the score was displayed with 200 full marks. US presidential candidate Donald Trump is 117 points, perfectly agreeing with the average point. Under the score is written that "You have a view of good things".


Scrolling down further, the contents of the remarks were being analyzed. Mr. Trump 's "Most positive posting" and "Not the most positive posting" are listed ... ...


Next, the top 5 most frequently used words were displayed. In the case of Mr. Trump, "THANK (Thank you)" is top in 29 times.


When going further down, character analysis is done this time ... ...


Results are displayed. WATSON analyzed Mr. Trump 's character as "social, behavioral, impossible". In addition, contents such as "strong empathy and" full of confidence "are lining up.


The three features of Mr. Trump 's personality are really interesting, "Empathetic", "Altruistic", "Dutiful", polite.


Based on the analysis of social personality, what Mr. Trump strongly wants is "Stability" result. This is a result that seems to be saying "I see," without thinking of Mr. Trump that has repeatedly passed bankruptcy and great success many times in his life.


Finally, "Chevrolet believes that a new way will be opened by a little positive thing, one of the goals shown with the word" Let's go forward with one of the following as a challenge, let's go forward "is" Run For It is surprising that some options that do not know whether it is stupid or local taste called "Local Government (let's run for local politicians)". WATSON seems to have quite good performance.