The unknown reason why manufacturing of hardware like Apple is impossible for startup

For the founding founding startup company, he is the founder of venture capital · Bolt on why it is difficult to make sophisticated design of design like Apple's iPhone and MacBen EinsteinHe explains.

No, You Can not Manufacture That Like Apple Does - Bolt Blog
https://blog.bolt.io/93bea02a3bbf


Einstein says, "Startups and large companies are different from every point of view." For example, in terms of companies that manufacture hardware, there is a deep groove between start-ups and large companies. Startup is fatally shortage of funds at the time of establishment, business will not be established if making one mistake in product design, tool, quality control, business grasping etc process. "Hardware manufacturing has no second chance," Einstein says.

Mr. Einstein working at venture capital seems to have the opportunity to speak with the founder of hardware manufacturing startup who thinks at least once a week, "I want to imitate the design of Apple products." A design that imitates an Apple product is a flat design that does not protrude parts from a terminal, a simple surface design, or a hole with a clean hole in a part. However, Einstein says, "The details of such designs are not important for startups to manufacture hardware." Because it is executable for Apple, there are things impossible for startup.

ByMohamed Zahid

Einstein says, "Apple is an exception to every rule." When Apple manufactures a MacBook,Computer numerical controlWe will purchase 10,000 machine tools (CNC machines). Other than that, if you only want one machine in the world to produce a small hole of 20 micrometer in aluminum material when you want to empty the sleeve hole of MacBook Pro with laser, Apple acquired that company And you get the stock of all the machines. In the absence of a company that manufactures a battery fitting perfectly for a small smartphone, Apple will manufacture its own original battery from scratch. Einstein analyzes that there are few companies that can do such a bold business in addition to Apple.

Einstein says, "Apple consumes a lot of effort to make every product, consumers like products that are difficult to manufacture, but the startup is not Apple." The startup just set up is enough to supply consumers with valuable products and earn money.

So, Mr. Einstein is summarizing "What should be avoided as it is often seen in Apple products and it is difficult to make for startup."

· White Plastic
White is the most difficult color to mold. If you absolutely need to use white for products, you should put together types. If it is molded in two or more molds, it is unlikely that the white matches perfectly.

· Introduction of large-scale production machinery
CNC machines are excellent machines for the production of prototypes and high margin products such as hip implants and turbine feathers. However, it is not suitable for mass production of devices for consumers. In such a case you should look for ways to cast metal parts without using CNC machines.

· Drill a hole with a laser
The technology to drill a hole with a laser is much more difficult than I imagine. Even with other methods besides lasers, it is possible to drill holes that are not as bad as laser technology.

· Making the outer box of plastic type
Most Apple products are housed in a transparent polycarbonate case and white ABS / PC mixed material case. However, attaching the case to the inside of the box is not only difficult to manufacture but also expensive to manufacture. Cardboards of recycled items are useful when startup packs products.

· Eliminate marks on the pins of the mold
Unless you spend huge amount of money, marks on the pins of the mold will remain in any product. As many consumers do not understand the meaning of pin traces, even if traces remain, they should give up.

· Stick to the outer box
Four color printing, double box, mat material, sponge for shock absorbing, etc., it will cost money enough to get into the specification of the outer box. Even for products of mass production, it costs about 12 dollars (about 1300 yen) per outer box. However, since the outer case is often thrown away after purchase, at startup should not be as good as the outer box of the product.

ByBrad Clinesmith

According to Einstein, there are many other points that "should not mimic Apple", but if you really want to manage the design of Apple products by any means, "If you are not Apple, I should advise you to try it. "