The effect of "brain power training" is not recognized and a service provider is fined about 200 million yen

ByA Health Blog

The brain power training related games provided as enhancing the brain's ability are numerous and gaining popularity, but the Federal Trade Commission of the United States informs companies that provided certain services "scientific support We had a fine of 2 million dollars (about 240 million yen) as "there is nothing". Companies whose disposal has been issued show a posture to respond to payment of fines.

Lumosity to Pay $ 2 Million to Settle FTC Deceptive Advertising Charges for Its "Brain Training" Program | Federal Trade Commission
https://www.ftc.gov/news-events/press-releases/2016/01/lumosity-pay-2-million-settle-ftc-deceptive-advertising-charges

Lumosity to Pay $ 2 M to Settle FTC Charges Over 'Brain Training' Ads - NBC News
http://www.nbcnews.com/business/consumer/lumosity-pay-2m-settle-ftc-charges-over-brain-training-ads-n490571

This disposition was given to the capacity training program "Lumosity"This is Lumos Labs. The Federal Trade Commission, which dismissed the company, said that although Lumosity does not have a scientifically recognized effect, it improves user work and learning and reduces age-related brain's cognitive abilities and others We deceive consumers who are sorry in advertisement that they have the effect of delaying the occurrence of the serious health problems of, and we are punishing them. In addition to being ordered to pay the fine in the disposal, the company notifies the service user of the decision by the Federal Trade Commission, stops the automatic renewal of the contract and stops the generation of future usage fee It is required to provide easy-to-understand methods.

Mr. Jessica Rich, director of the Federal Trade Commission Consumer Protection Bureau, explained about reasons for the disposal, "Lumosity gains consumers' fear of declining cognitive abilities associated with age and is able to memorize by playing games Suggesting that it could halt the decline, dementia, and Alzheimer's disease, but the company did not have a scientific basis to support its effect. "

ByNeil Conway

According to the Federal Trade Commission's announcement, Lumosity is a program consisting of 40 different games considered to train a specific part of the brain, only 10 to 15 minutes per session, 2 to 3 times per week He said that "I will achieve the maximum potential with all elements of my life". The company offers services online and mobile for a fee, and has a membership plan ($ 299, 95 cents, about 36,000 yen) that can be used for a lifetime from a plan of 14 dollars per month (about 1,800 yen) per month, A plan etc is provided.

On the other hand, Lumos Labs is a collaborative project to promote the legitimacy of service contents and science field, especially cognitive research, in the interview of NBC newsHuman Cognition ProjectClaimed contribution through. On that basis, "The decisions and disposal contents of the Federal Trade Commission are not all suitable for the severity of our research content and the quality of the products" and refuted the expression used in the advertisement as "reflecting marketing terms There is already, it is not already used already. " "Furthermore, our focus has not changed and we will not change in the future, it will continue to commit to advancing the science of cognitive training and making meaningful contributions to that field and research That's it. "

In the disposition submitted by the prescribed Federal Court, the company's co-founder, CEO Kunal Sarkar and officer Michael Scanlon, etc. to the defendants, the complaints that prove the effect are reliable science I order the evidence to be submitted.

ByEmilio Garcia

Lumosity is also available in Japanese.

Lumosity: Brain game and brain training
http://www.lumosity.com/landing_pages/560