What is “Adobe Kickbox” that can be introduced by any company / organization and collects innovative ideas by distributing 100,000 yen to employees?

Adobe recruits ideas for commercialization from employees, and for that purpose we use a mechanism called ' Kickbox ' that distributes boxes containing prepaid credit cards of 1000 dollars (about 120,000 yen) to employees. This content is open source and can be implemented by any organization.

Kickbox Open Source Foundation-Kickbox Open Source

https://kickbox.org/

What is the “Kickbox” that distributes $ 1000?
At Kickbox, each employee has a `` red box '' packed with things necessary to devise ideas, and in the red box as a fund to realize the idea `` prepaid with a balance of $ 1000 `` Credit Card '', a `` checklist '' that describes the six steps that employees must complete to realize the idea, an `` innovation tool '' such as a scorecard that assists in the creation of ideas, and innovator necessities As 'sugar and caffeine', Starbucks gift cards and candy bars are included. Furthermore, employees who have cleared the six levels of the checklist can obtain the “Blue Box”, but the contents of the Blue Box vary depending on the project.

◆ Kickbox mechanism
To get started with Kickbox, download the printable red and blue box files. The contents of the red box are the same regardless of the project, so you can start by assembling the red box and distributing it with the necessary items. In addition to credit cards and gift cards, there are other tools that you can download as you progress through the Red Box project. The person who started the project of the red box will clear six levels called 'actions', and the six actions are as follows.
・ Level 1: Start
・ Level 2: Conceptualization
・ Level 3: Improvement
・ Level 4: Survey
・ Level 5: Iteration
・ Level 6: Penetration

Each level has multiple items for clearing. For example, the action of “Level 1: Beginning” has 1 to 4 steps. For Kickbox, explanations such as the importance of “motivation” to realize ideas and the five common points of successful innovators, A movie is written. By understanding each explanation and the contents of the movie, you can proceed to the next step, and clearing “Level 1: Beginning” will clarify the “true purpose” of the idea you want to realize.

Instructions for each action, details of each step, and necessary materials are available on the following website. The person who receives the red box can start the project by clicking “Start Workshop”. If you can complete all the actions, the bad parts of your idea will be refined and evolved to a level that can be commercialized.

Kickbox | Adobe Kickbox
https://kickbox.adobe.com/workshop/kickbox/

◆ What is a blue box?
After completing all the actions, you will get a blue box, but the blue box has different contents depending on the person, initial support to commercialize the shaped idea, and help on design and marketing Contains resources such as. The blue box also has four actions that should be cleared, and the final level 4 is to provide a beta version for end users.

Kickbox was created based on the 30 years of successful innovation that Adobe has cultivated so far, and Adobe distributes red boxes to more than 1000 employees worldwide, but actually It is said to have a big effect. Adobe has realized an unprecedented idea collection mechanism that can recover the cost even if the amount of $ 1000 is distributed to employees. On the other hand, according to questions from organizations that are considering introduction, the most common question is “Is it really impossible to put 1000 dollars in a box?” In contrast, Adobe has the following 3 I am answering with one reason.

1: Employees can reduce their wear as much as possible by handing over a credit card in advance rather than accumulating funds necessary for realizing the idea through the expense process each time.
2: The act of “putting a credit card in the box” itself is a demonstration that the “employer trusts employees”, and trust promotes organizational innovation.
3: A fixed amount is the experience of making a product within the budget. When your credit card balance is depleted, you have the opportunity to sell ideas to your organization that fit your budget.