Why was Sega overwhelmed Nintendo at Brazilian game machine market?

ByNiXerKG

Once used to send domestic game machines like MegaDrive, Sega Saturn, DreamcastSegaNintendo with Nintendo 64 and Nintendo 64, Sony in PlayStation could not beat down, and withdrew from the manufacture and sale of home game machines in 2001. As of 2015 Sony of PlayStation 4 and PlayStation Vita, Nintendo 3DS, Nintendo of Wii U, and Microsoft of Xbox One are crowded with the home game machine market, but in Brazil of South America Sega's "Sega Mark III "And" MegaDrive "are still released as new items, showing the trend of game hard not seen in the world and Japan.

Brazil Is An Alternate Video Game Universe Where Sega Beat Nintendo | Atlas Obscura
http://www.atlasobscura.com/articles/brazil-is-a-video-game-alternate-universe-where-sega-beat-nintendo

In Brazil, Sega Mark III (Master System) was released in 1988, three years after its release in Japan.UOL GamesAccording to the year 2012 when more than 20 years have passed since the launch, there were 5 million Sega Mark III in Brazil and about 150,000 units sold each year. In the market where new home game machines appear every few years, it is a very rare phenomenon that game hards over 20 years ago are sold.

ByFrancisco Hernández (Paco)

Initially when Sega Mark III was launched in Japan, Sega and Nintendo were fierce battles in the home game machine market with the momentum that can be said to be the two game hard hardware companies. However, while Nintendo, which has an exclusive agreement with a well-known game maker, sold games that attract a wide range of general audiences that are not only gamers, Sega had to struggle to capture ordinary users.

After that, although Sega sells hardware such as mega drive and dream cast, Nintendo 64 which pushed all popular characters to all sides, PlayStation which sent a highly popular game such as Dragon Quest VII and Final Fantasy VII We could not compete against it, and in 2001 announced the withdrawal from the home game machine market.

However, the opposite phenomenon occurred in Brazil. When Sega entered Brazil, the company is one of the most famous game makers in BrazilTectoyWe signed a license agreement with Tectoy in Brazil to release the master system as an agent of Sega. On the other hand, Nintendo did not set up an agency in Brazil until 1993 and invites a situation where a large amount of NES piracy will be on the market despite the fact that formal NES is not on sale.

ByWooly Matt

In Brazil, expensive "import duties" are imposed on precision instruments such as game hard, for example, PlayStation 4 costs 39 thousand yen in Japan, 399 dollars in the United States (about 38 thousand On the other hand, it was released in Brazil at an unexpectedly expensive price of $ 1899 (about 189,000 yen). Each manufacturer had a big problem regarding game hard import duties in Brazil but because import tax was not imposed on SEGA · Mark III and MegaDrive where Tectoy undertook development in Brazil domestic use for Brazilian household It seems that it was able to monopolize the game machine market.

Sega, which was not affected by import duties with the domestic biggest game maker, saw the success of the Master System in Brazil, while MegaDrive launched after that was also strong So, Sega's game hard will continue to overwhelm the Brazilian home game machine market.

Tectoy continues to manufacture and sell the master system and mega drive even after SEGA withdrew from the game hard business in 2001, ported games such as Street Fighter II and Mortal Kombat III to the master system, and released their own original game I've been focusing on Sega's game hard. As of 2015, the master system installed as many as 132 gamesNew item sold for $ 50 (about 6200 yen)It is being done, with the latest game machinePS4 will also cost $ 712 (about 88,000 yen)It has become cheapest when it is compared with.

ByO. Cagri Celen

Nintendo sells Brazilian home game machines in January 2015Stated withdrawal. Sony maintains popularity by taking strategies to produce gaming machines locally and to keep prices as same as former Sega. Sega's name hard lost in shadows and shapes in Japan, but still seems to be loved by many people in Brazil.