About 70% of Facebook sales from mobile such as smartphone

ByMelenita 2012

Facebook publishes the settlement of accounts for the first quarter of 2015 (January - March). We found that 70% of the total revenue is 3.54 billion dollars (about 420 billion yen) from mobile advertisements.Teenage Facebook users are away and they are transitioning to messenger applicationsAlthough it was pointed out, it seems that active mobile users of mobile are increasing now.

More than 70 percent of Facebook's $ 3.54 billion revenue is now mobile | The Verge
http://www.theverge.com/2015/4/22/8470633/facebook-q1-2015-earnings-report

Earnings - Facebook
http://investor.fb.com/results.cfm

Facebook Reports First Quarter 2015 Results - Facebook
http://investor.fb.com/releasedetail.cfm?ReleaseID=908022

According to Facebook accounts report, monthlyActive userRose 13% from the same period last year to about 1.441 million people.


By focusing only on mobile, active users are about 1,248 million people, up 24% from the same period last year.


Approximately 937 million active users are using Facebook everyday.


Of approximately 936 million users, mobile active users are 798 million.


Facebook's revenue in the first quarter of 2015 rose by 42% year-on-year to $ 3.543 billion (about 420 billion yen).ReportAccording to mobile development, 73% of the total advertising revenue (59% in the previous year) is obtained from mobile advertisement, and the proportion of mobile advertisement revenue is increasing. Meanwhile, the cost increased and the operating margin declined to 26%, as it spent $ 2.61 billion (about 320 billion yen), an 83% increase over the same period last year.


Non-stock expense excluding stock compensation expenseUS-GAAPOn a base, net profit in the first quarter of 2015 was $ 1.19 billion (about 140 billion yen), an increase of 28% compared with $ 926 million (about 110 billion yen) in the same period last year. Although the cost is increasing, CEO Mark · ザ ッ カ ー バ ー グ will continue toA large drone moving with solar energyYaVirtual reality applicationIt will continue to develop.