Secrets to sell handmade items at online shops and sell over 100 million yen a year
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Alicia Shaffer succeeded in earning 80,000 dollars (about 9.5 million yen) a month at the online shop as a mother of three children, and 960,000 dollars (about 110 million yen) in one year. . It seems that this sales is almost the same as the income of the top orthopedic surgeon in the United States, but Co.Design reveals the secret why Mr. Shaffer succeeded in a net shop where it is difficult to earn high income.
How One Woman Makes Almost $1 Million A Year On Etsy | Co.Design | business + design
http://www.fastcodesign.com/3042352/how-one-knitter-makes-almost-1-million-a-year-on-etsy
The name of Mr. Shaffer's shop is 'ThreeBirdNest', which was named as a proud mother of three children. The number of orders ThreeBirdNest currently receives is about 150 per day through its own website and handmade item online shop Etsy , and many of them ordered about 3 items at the same time. It seems that the number of orders goes up from 700 to 1200 on holidays. Sales in January 2015 were $ 128,000 (about 15 million yen), and in three years since we started the shop, we have sold more than 100,000 items through Etsy alone.
Sheaffer's leg warmers, bohemian scarves, lace headsets, and t-shirts with the message 'Give me food and tell me I'm pretty,' like the kind of message kids want their mothers to pay attention to. Ms. sells fashion items that are likely to be liked by young women. If you look at the Etsy sales site, you can see what kind of item it is.
This is the page where Mr. Shaffer sells items on Etsy.
Boot Socks Leg Warmers & Cute Lace Headbands by ThreeBirdNest
https://www.etsy.com/jp/shop/ThreeBirdNest
Items such as headbands for about 2200 yen and leg warmers for about 4500 yen are all reasonably priced.
Lace slips that overlap under clothes ......
floral scarf.
There are also leather bracelets.
For 'owners' who have shops on Etsy, it is better to sell 10 items a month, and 65% of owners know that sales are less than $ 100 (about 12,000 yen) throughout the year. increase. Then, why was Mr. Shaffer able to sell so much?
Co.Design says that the key to Mr. Shaffer's success is 'firm motivation.' Originally Mr. Shaffer is an entrepreneur who launched his own boutique, but since management did not go well and he could not earn enough to support his family, he had to sell items such as children's blankets and strollers. had become I used to sell the items I made in stores, but I started an online shop because I wanted to help make my life a little easier.
Mr. Shaffer, who had lost confidence due to business failure, two weeks after starting the online shop in December 2011, ThreeBirdNest sells 90 items. At first, she thought it must be a fluke, but the items continued to sell even after the holiday season ended, and she thought she couldn't handle it alone, so she asked a friend for help.
Today, Shaffer's team consists of 15 production staff and a professional photographer. All the production staff are 'mothers'. Items are not 100% handmade, but leg warmers, socks, gloves, etc. are imported from a warehouse in India, and the team finishes by adding laces and buttons, cutting unnecessary parts. It seems that there is The margin for these imported items is about 65%.
However, of course, you can't really succeed just by having a strong desire to make your business successful. She was meticulous, focused on customer service, and had a deep knowledge of ecommerce on Etsy. That's why 30 million registered users have shopped at Mr. Shaffer's shop.
What Mr. Shaffer learned in developing his business at the online shop can be roughly divided into the following five.
◆ 1: Think like a shopper
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There are a lot of articles and movies on the Internet that write tips to make the shop successful on Etsy. Mr. Shaffer first learned the tricks of success from these contents. Also, for example, when you search for 'headband' on Etsy, there are 24 shops that appear in the search results. Having a point of view is important. It is important not only to have the perspective of 'I want the store to be like this', but to always have the idea of 'how it will be seen by customers'.
◆ 2: Know the importance of photography and styling
It is no exaggeration to say that how much a product sells depends on how it is displayed and how it is photographed. If you search for 'lace headband' on Etsy, you'll see a variety of pictures, from headsets lined up to mannequins, but ThreeBirdNest looks like a professional model. I use a photo of a woman actually wearing a headband. The woman is Mr. Shaffer's sister, but it seems that using professional-looking photos like this can arouse the user's desire to purchase.
◆ 3: Follow Etsy's advice honestly
Etsy has a function to create an about page and a tag function, but pay attention to these details. Whether the tag is attached properly, the description of the shop is written, the content of the 'about us' page can be said to people, etc. You can change the impression your customers receive.
◆ 4: Do not give ridiculous names to products
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Avoid naming items with hard-to-find names such as 'juicy fruitcake garland'. It is better to wear general items such as 'colorful flower decorations' and 'birthday party decorations'. When I actually looked at the names attached to ThreeBirdNest items, even if I took one brown bracelet , it said 'Leather Bracelet, Boho Cuff, Indie Fashion Accessories, Linked Leather Wrap Bracelet in Browns.' Indian fashion accessory, brown leather bracelet)”, and other words that could easily be used as tags were lined up.
◆ 5: Treat customers politely without overdoing it
by Erik Soderström
ThreeBirdNest asks customers what they want to make, attaches a coupon that gives them 5% off their next purchase when sending products, or asks them to write articles on their blog without using advertising costs. As a result, the reputation spread through SNS. In addition, the effect of strengthening customer service is to prepare products before receiving orders so that they can be shipped immediately, reply to emails immediately, and do not forget to check the reply from the other party. It is said to be very large.
The goal of ThreeBirdNest, which began selling items for children in 2015, is to make it a brand that the whole family can use. ThreeBirdNest has multiple production members, so currently Mr. Shaffer actually earns $ 55,000 a year (about 6.5 million yen), but Mr. Shaffer said, ``People say,'That's a great amount.' But I don't think so.Instead of sitting and telling people to work I work 24 hours a day, 7 days a week.'
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