Samsung will hire personnel from former design office of Apple's Jonathan Ive

ByKārlis Dambrāns

Samsung Electronics is one of the world's leading design studios "Tangerine"I appointed a designer who served as co-president. Tangerine is an iPhone designer, AppleJonathan IveThe company he was enrolled in is expected to have a major impact on Samsung's product design due to this appointment.

Samsung taps Lee Don-tae as its design wizard-INSIDE Korea Joong Ann Daily
http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2999683

Tangerine is a design studio that Mr. Ive, senior vice president of Apple's industrial design group was working for, and Apple was a client of the company. Mr. Ive worked on Tangerine's product design for microwave ovens and toothbrushes, and after joining Apple's "PowerBook" design, he joined Apple in 1992.


Samsung Electronics' newly welcomed the global design team is Mr. Lee Don - tae, co - president of Tangerine, who served as designer for Apple by Mr. Ive. Lee Don-tae joined Tangerine in 1998 after graduating from the Royal College of Art, a British public university. In 2005, I became co-president of Tangerine seven years after joining the company.


The most famous of Lee's workBritish AirwaysofZ type seat of long distance business classis. Mr. Lee also has a professional background at a Korean vocational school.


The Korea HeraldAccording to Mr. Lee, he is in charge of Samsung Electronics's design strategy, and he will lead the entire design of the company, not specific products.

Samsung Electronics is forced to struggle in the global mobile market with Xiaomi, which develops the world with iPhone and the low price smartphone. In May of 2014, the supervisor of the mobile design division resigned on the grounds of sluggish sales of "GALAXY S5". With the addition of Mr. Lee, attention will gather in the future whether Samsung Electronics's mobile division which had been performing well "GALAXY S" and "GALAXY S II" will win over.

ByFábio Oliveira