How does Google plan to sell auto insurance, will it enter the "insurance" industry?

ByDanny Sullivan

Leaked out that Google is planning automobile insurance comparison / sales agency service. It is also expected that it will eventually sell "Google insurance" on its own.

Is Google Buying CoverHound? The Curious Case Of The California Insurance License | Forrester Blogs
http://blogs.forrester.com/ellen_carney/15-01-07-is_google_buying_coverhound_the_curious_case_of_the_california_insurance_license

Google Wants to Sell You Auto Insurance - Digits - WSJ
http://blogs.wsj.com/digits/2015/01/08/google-wants-to-sell-you-auto-insurance/

Analyst'sEllen KearneyMrblog, We acquired licenses for selling car insurance in 26 states in the United States and established a new company named Google Compare Auto Insurance Services in at least one stateMetlifeAnd Viking Insurance of Wisconsin, and so on, on behalf of six insurance companies.

Google already has car insurance in the UK, travel insurance, mortgage, even credit card comparison and estimation service "Google CompareIn the United States as well, it is expected that you will first compare and sell car insurance and sell it, and eventually you will become your insurance provider and sell "Google insurance".


There are several reasons for Google to enter insurance business. First,(PDF file)Expected that 75% of all insurance contracts will be done online by 2020As you can see, insurance sales have a big business opportunity as an e-commerce business, so Google has reasonable reasons to embark on not only car insurance but also online sales (substitution) of any insurance. Also, because we first chose car insurance, we may be planning to make a big step forward in the current situation that Google does not have any insurance at all fully automated driving cars that we are currently developing. Furthermore, given the fact that Google can utilize the big data accumulated in the search service, it seems likely that it will be a big business to create and sell insurance by itself as an insurance company.

Incidentally,Wall Street JournalGoogle spokeswoman says, "I can not comment on speculation". The IT industry giant - If Google enters the insurance business of a huge market there is a possibility to rewrite the power picture of the insurance industry, resistance is expected from the existing insurance company, how Google is involved in the insurance business Whether it will go or not will draw attention for future response.