Robert Digging Leaf Digging Interview with Amazon's Jeff Bezos CEO

Business Insider's CEO Henry Blodgett seems to be an old associate with Amazon's Jeff Bezos since Amazon was just starting services. Mr. Brogett interviewed Mr. Bezos at the Business Insider's annual conference and are battling invasionally from both business and private aspects to Mr. Bezos who is rarely interviewed.

Amazon's Jeff Bezos on profits, failure, succession, big bets - Business Insider
http://uk.businessinsider.com/amazons-jeff-bezos-on-profits-failure-succession-big-bets-2014-12


Mr. Brogett threw to Mr. Bezos because Amazon's smartphone "Fire PhoneSo from the things of Amazon, work on Mr. Bezos, the relationship with publishers, even private topics. It seems that some of the dialogue was like this.

About Fire Phone


Henry Blodgett (HB):
What on earth happened to the Fire Phone?

Jeff Bezos (JB):
The first thing I would like to say is that the Fire Phone is in the early stages. We have plenty of services to continue on Amazon repeatedly. For example, remember the service called "Auctions"? This is a service that I could not start well. However, Amazon gradually transformed, and now sales operators other than Amazon expand stores in AmazonAmazon Marketplace, And the revenue from this has grown to account for about 40% of Amazon's overall sales.

If you look at the large portfolio that our hardware team is creating, everyone will be startling. Kindle is currently the seventh generation terminal "Kindle Voyage"Is on sale, and this is an exceptional product. Like the Fire Phone, it's hard to develop such as Fire TV and Fire TV Stick. Other than just starting to sell "Amazon EchoThere is also a product called.

As you can see, we are working on many device businesses and we are planning to release a great product for smartphones, so I'd like you to wait for a while.

HB:
What on the Fire Phone made a mistake? Or do you think there was no mistake?

JB:
It takes a lot of time to analyze what was wrong. Challenge is inherently apt to fail. However, with a few successful successes, we can compensate for a number of failures. actually,AWS· Kindle · Amazon Prime · Market Place services are examples of accomplishments obtained at the end of many challenges. One of my jobs is to continue encouraging the team that will continue to challenge.

I've ever had more than a billion failures on Amazon.com to date. Listening to this, you may be reminded of services like Pets.com and Kosmo.com. These failures areTreatment of root canal without anesthesiaIt may be similar to doing. It may not be pleasant at all, but it does not matter how it is. The truly important thing is that in a company that does not challenge or is afraid of failure, in the end it can not go on to win or not, depending on the state of the cliff. I believe that companies that have always challenged can challenge and win big bets.

HB:
That means we should wait a little more for the evolution of mobile phones. How much time does this take?

JB:
Please listen to me in a few years.

About work ◆

ByJD Lasica

HB:
About a year agoEmergency transfer with a helicopterI was given a horrible experience to be done, but how long have you been devoted to working with Amazon?

JB:
Kidney stones really did hurt so I do not recommend it. Anyway, in my opinion, the work I do at Amazon is still difficult for others. That's why I will continue to play a role in my company in the future.

As Amazon has grown so far, my work has also changed. For example, my main work today is to work desperately to maintain 'culture'. This "culture" refers to ingenuity, willingness to fail, willingness to challenge a big challenge, and so on.

But I am not permanently at Amazon. Several features that make Amazon an unusual existence are now penetrating within Amazon as a deep and deeply rooted corporate culture. Actually, even if I try to change the corporate culture that has already taken root, it will be impossible to change this. This corporate culture has become increasingly arbitrary, and it has become very good and wonderful.

We scout out and welcome people from outside to Amazon, but from time to time there are people who notice that Amazon is a very boring place. This is because Amazon does not have enough competitive enthusiasm. Normally, when a company plans a one-year plan, it is assumed that competitors are competing with each other, such as "Where will it become a competitor? How can you break through that rival?" However, Amazon does not have such a culture. So what if Amazon has no plans? That's not the case, as I wake up in the morning and take a shower "What can I invent for customers? What can we do in a different way? How can we improve our experience?" Amazon "is always a company that always thinks about" Can you do it? "

About successor

ByJames Duncan Davidson

HB:
Do you have plans to raise your successor?

JB:
of course. There is a plan to nurture my successor.

HB:
Is there anyone who deserves to take over?

JB:
is. definitely.

HB:
Who is it?

JB:
Is a secret.

About publisher and Amazon feud

ByMegan Trace

HB:
With price negotiation with publishing major HachetteFierce battleI am promoting, but, above all, I was directed to AmazonThe hostility of hostilityWas it surprised?

JB:
In my opinion, we feel that it has been very favorable from the press, the media and even customers. I have not received any complaints at all.

It is quite novelty that retailers and suppliers will negotiate fiercely. This time it became public in exceptional circumstances, but in most cases this will not be the case. For retailers, negotiating prices with suppliers on their behalf is a matter of course, we are doing it.

HB:
If negotiations do not exist and you can determine the prices of all the books, what happens to the writer's future?

JB:
The most important point is that books and books are not competing. Books compete against everything that happens in vacant times such as blogs, news, games, TV, etc. The book takes time to read and requires very great involvement. If you were thinking about just narrowing your horizons and winning competing books, you would have made a very bad decision.

Reading a long sentence into the world If you want to build a healthy reading culture, what we really should do is make books more accessible. In fact, some of the books are getting less expensive. But in my opinion the book is still too expensive. It is too high to pay $ 30 (about 3,500 yen) for books.

Efforts are under way to reduce the resistance to reading as much as possible for reading tools as most reading tools are in the era when the current Internet is popular. The Internet is the perfect tool to deliver sentences of about three paragraphs to your smartphone. Kindle was created to reduce reading resistance as much as possible, and Kindle became a device that can change print content and language within 60 seconds while being completely books.

We have already worked in the e-book field for ten years and we have made great progress in the past. We have changed the world so that we can obtain books easily and affordably. This is a tremendous achievement. There is also the fact that the Kindle team has a wonderful achievement in its own right and that many people are beginning to read more books.

HB:
It is amazing. But if the existence of the publishing company you are trying to destroy quietly does not change, even if there is a person who wants to write a book as it is, it may be impossible to quit the work of writing.

JB:
No. It is different. Publishers have unparalleled profitability and the current book publishing industry is better than before. This is thanks to e-books.

Also, unlike other digital media, e-books have almost no copyright infringement. This is a very good news for publishers and authors. For people who have sucked sweet juice with copyright infringement until then, it may be very difficult to accept this change.

Also, by making the reading experience easier, you can increase the chance that books will be read and thus prevent the authors' income from decreasing. On the contrary, it is also possible to increase the income of the author by making it easier to read books.

◆ Sexy acts performed by Jeff Bezos everyday

BySteve Jurvetson

HB:
You have recently become 50 years old, are not you? Did you have any changes in your view of life?

JB:
No, not at all. I still love work and enjoying my life. There are four children, and my wife still needs me. It may be a bit odd, but I am washing the dishes every night, I think that this leads to maintaining my wife's favor.

HB:
I am doing it, too.

JB:
I am convinced that dish-washing is the most sexy thing I do. (Lol)

◆The Everything Storeabout


HB:
A book written about you (The Everything Store) was recently sold on Amazon. Have you read this?

JB:
Of course I read. I do not mean to say a lot, but I can say that the first half of the book very well captures Amazon's recent corporate culture. Many people have played various roles in Amazon history. And many of them were barely known or barely mentioned. Perhaps someday, I would like to write about those people in the book and to recognize the achievements of those people.

HB:
Your wife is writing long comments to defend Amazon against this book. And she wrote that "This is not my husband". Who is correct?

Amazon founder Jeff Bezos' wife ★ adds one in Amazon reviews and criticizes Amazon's non-fiction book - GIGAZINE


JB:
Actually I do not know where I am wrong.

HB:
What is she protesting?

JB:
I am a famous person. Celebrities get used to all the misunderstandings for themselves. Also, what I think is familiar to the general public in general is not so. Everyone may not know that Bill Gates is an amazing father, but I know that well. But it is very difficult to explain. Like my wife, other people have never had that kind of experience. So, what I can say is that it is not important.

◆ What kind of father is Jeff Bezos?

ByDave Gray

HB:
What kind of person is your father?

JB:
I have three sons and one daughter. The oldest is 14 years old. The eldest son did not have a smartphone until the very end of the school class. You smashed your smartphone frequently. When my friend who did not have a smartphone just like the eldest son in the class bought a smartphone, the eldest son sent e-mails to all the classmates "And they left alone".

My children all have different characteristics. To such astonishment. I can not go on a trip very frequently for the sake of my work but still traveling together and sharing a lot of time. The reason why I do not come out so often is like the house, I like the company.

My parents and grandfather turned out to be wonderful examples. My mother got pregnant at the age of seventeen. My mother's father, my grandfather, worked so hard to keep my mother going to high school. I think that it was very difficult to feed a wife of a high school student pregnant in Albuquerque in the 1960s, but his father was diligent and worked and worked for 33 years in Exxon. The existence of a parent who becomes a sample of a child is very important. So, I am trying to be a sample of my child.

Other interviews about the drones currently being worked on by Amazon and why the Washington Post was acquired are also mentioned in the interview and you can check them with the following movies.

Interview: Amazon CEO Jeff Bezos - YouTube