Clearly that the watch "FES Watch" which can enjoy 24 styles of design was a project that Sony hidden company name and was a crowdfunding project

Amazon'sKindleIt is also used for "Electronic paper"Is a light and thin display technology that features much less power consumption than liquid crystal screen. Using this electronic paper, the clock will allow the user to freely change the design of the dial and wristband of the watch at any time "FES WatchIn Japan, startup from JapanFashion Entertainments(FES) to cloud funding site "Makuake"We solicited investment and succeeded in gathering about 2.8 million yen exceeding the amazing target amount.

The pattern changes! Is it? Dial board Integrated electronic paper watch "FES Watch" | Cloud Funding - Makuake (Makuake)
https://www.makuake.com/project/feswatch/

The pattern changes! Is it? Dial board Integrated electronic paper watch "FES Watch" - YouTube


You can see how the FES Watch works by watching the following movie in one shot.

FES Watch Hands - On - YouTube


This silhouette of this black clock is "FES Watch".


If I move it quietly ... ...


The design of the dial and wristband part of the clock emerges.


In addition, it is possible to change the design of the entire clock by pushing the crown part.


From a simple dial and black list ......


Characteristic design of snake patterned parts


Of wristband part with different coloring on the top and bottom


Impressive and chic impression


This is a pure white and cute design


In addition, a variety of designs are available up to those with a fine dial.


There are 24 watch designs in all, so if you change the design for each situation, such as work or private, you can get over all the scenes with a single watch.


The electronic paper being used is called a segment type in which the pattern of the electrode becomes a pattern, and seems to be able to realize 24 kinds of patterns by cutting each intersecting pattern one by one.


Specifications of the prototype are as follows. Since it is the specification of the prototype, the size feeling and battery life may differ slightly in the product version.

Case size:Diameter 46 mm
Dial size:Diameter 40 mm
Thinness of case:7.0 mm
weight:50.6 g
Surface material:Hard coat PET
Back side Material:Urethane rubber
Power supply:Button battery
Battery life:Over 60 days

"FES Watch" which invested over 2.8 million yen, exceeding the target amount of 2 million yen at just three weeks investment deadline, it is clear that this was Sony's internal project by the Wall Street Journal became.

Who's Behind the E-paper FES Watch? - Digits - WSJ
http://blogs.wsj.com/digits/2014/11/28/whos-behind-the-e-paper-fes-watch/


"We wanted to test the true value as a product of FES Watch and how much our demand is demanded" for the reason why the project officials hid Sony's company name, By hiding it has become clear that you were trying to realize the value of "FES Watch".

Currently, Apple's "Apple Watch"Or Samsung's"GALAXY Gear", LG's"LG G Watch", ASUS's"ZenWatch", Even from Microsoft"Microsoft Band"Each company is announcing a smart watch all together, such as the release of" FRE ", Sony's in-house startup is trying to produce a" simple watch "that is completely opposite to them. SomethingThe battery will run out soonOne of the drawbacks of Smart Watch is that it tends not to be worn as it is forgetting to charge once, but battery holding of "FES Watch" using electronic paper is much longer than usual compared to smart watch It seems to be very good, so it may be possible that smart watches that are excellent for holding batteries using electronic paper will appear one after another.

In addition, "FES Watch" currently accepts additional purchase, it is possible to get a product version of "FES Watch" one by one with tax of 19,800 yen from the following page, delivery of the product from May 2015 It is planned.

Additional purchase reception! Electronic paper watch "Pattern change" electronic paper watch "FES Watch" | Cloud Funding - Makuake (Makuake)