GIGAZINE secret club first keynote by the chief official meeting "almost" complete version
The notes that were projected in the projector at the beginning are kore. Since the number of participants will increase more from the next time onwards, we plan to make another rule.
Below, it is what the editor-in-chie is faithfully reproduced what he said in the keynote as much as possible. here you go!
It is Mr. Yamazaki, editor of GIGAZINE.
First of all, supporting GIGAZINE are those of the readers reading daily GIGAZINE, and editing members of GIGAZINE which keeps making articles.
That's why the editorial staff who is here now should come out beforehand. It is a part of the editorial staff of GIGAZINE that is there. In addition, I am currently on a business trip and are making articles, but mostly it is like this.
These people write articles of GIGAZINE every day, please applaud yourself. I keep shooting that they have been talking here for a long time, but please do not worry too much.
Well, as for GIGAZINE in the first place what is going on right now, I do not think that data like this is unexpected, but it seems that other sites are not appearing, but look at that data for the time being Let's look.
The access number of GIGAZINE was about to be landing in 2009 and 2010 or what it was, it became flat and it was already over the top. So, I thought it was no good, but about a year ago, the rapid growth started again from April 2013 onwards.
this isAccess analysis result of 2014But, as you can see here, as it is 98.25 million PV, it has increased to nearly 100 million PV quickly, and now it is still wandering around and it is amazing, It's like that.
The reason why it has increased so rapidly is the spread of smartphones.
This is too quickly, correctly, as users of smartphones continue to increase every time they become a milestone in April or so, the number of readers of GIGAZINE will continue to increase with each succession .
This is that data, this is the most recent data on GoogleAnalytics I pulled the newest data, but when I look at it here mobile is completely reversing the desktop, when looking at it, roughly 53% is roughly mobile, via smartphone About 90% who read GIGAZINE in 2010 was a desktop PC user, but it is already in the state that it is retreating to 40.36% and the tablet is also about 6%.
Looking at contents inside that smartphone, it is roughly 53.7%, more than half is completely iPhone user, the next is about 7.4% iPad users, about 60% of those watching on smartphone via iOS Because it is in the state you are looking at, GIGAZINE's articles are rather iOS apps, and that's something like that. Other than that, I do it a lot, but the Android camp is something messy, the top is Nexus 7, the next is Nexus 5.
In short, with iOS, the desktop PC system has been up to now, new smartphone readers have increased at once, and the ratio of new readers and regular readers has changed as a result.
About 73.6% are regular readers, new readers are about 20.4% and it seems that it is about 20% of the total, and this new reader is converted to regular readers, it is said that GIGAZINE has resurrected the flow It is a feeling.
So, you do not understand "What kind of real GIGAZINE readers are you?"
Looking at the user distribution summary at Google Analytics, the most common age groups are 25 to 34 years old, followed by 35 to 44 years old, 45 to 54 years old, 18 to 24 years old, and 65 years old and over, After that, GoogleAnalytics says that it is composed of 78.7% of men, about 80% of women, 21.3% of women, about 20% feeling.
And this is a user's interest category, which is what people click on Google's AdSense · AdWords, so in reverse, get it with Google Analytics and have what interests you like You know that the user is closely watching GIGAZINE, is not it? As you go there, there are things like trends, such as those who like techno relations, news junkies, people who like music, people who like TV, etc. Generally speaking, It matches the content of the article of GIGAZINE, it is natural feeling.
However, as for Google Analytics alone, it seems that it will not be biased, and since YouTube Analytics on YouTube also has a GIGAZINE account, this is what it looks like.
This is the result of YouTube Analytics, when looking at this, the age group is almost similar and the ratio of men and women is like this, so I do not feel like the YouTube people are alike There is no.
Finally, another thing is that it is said that "Twitter analytics data is not right", but there is also Twitter analytics on Twitter, so what if you analyze it using Twitter If it is said, it is like this.
It is supposed that there are 94% of men by this. And the first place of interesting information was literary information and it was meaningless, and the next was written about technology, computer, senior, Linux, game information, comedy, and so on. And the data of where I am watching GIGAZINE is about 33% of people watching in Tokyo, Osaka is about 4%, after all, it feels like Yokohama, Nagoya, Chiyoda When I look at the data, I do not feel like I am sure that this is reasonable. Also, similar accounts are around here, those who follow GIGAZINE are following NHK news, following Nikkei news, following Son Masayoshi and see Saizo And I am watching the weather, I am concerned about the disaster information of the official residence and the earthquake, and of course I am also watching NHKPR and I'm also following Nikkei Trendy like it is not it. That's why people like this are Twitter users doing RT of GIGAZINE's tweets a lot.
Supported by these readers, GIGAZINE has finally passed 14 years this year from the beginning.
Initially there were a lot of problems in terms of both financial and operational aspects, but overcoming various problems, we finally managed to bring it to the state of the last few years somehow, at the moment somehow Debt management and profitability have also been achieved.
So it is because such a building became possible by being a new headquarters.
I moved to the new headquarters here in August 2014, I think that I saw a signboard of a business ryokan standing in the middle of coming to the building of this new headquarters, but you can see it when you see it As you can see, it was originally a business inn and it is remodeling it.
This is the picture that is just making a room here. This wall that was originally a window drawn out is the wall that you are watching right now.
This picture is in the vicinity of the entrance where you saw when you come in, when you are constructing around it was like this.
And it is like this that you are making a server room to be seen later on the company tour tour, it is like this, I'm making an entrance for a line by hollowing out a window.
This is also to be seen later, but the room of the editorial department was originally like this at first. I placed a desk here, placed a chair, placed a shelf, and made room for the editorial department.
With the question that accepted the question to the coming person this time, it was said that "What is the reason for setting up the new head office of GIGAZINE editorial department in Osaka, Ibaragi?", This is "to increase the number of editorial staff "is not it.
After that, it is "to increase the fans of GIGAZINE". What exactly is this is that someone I know knows, but the old headquarters I used to be in the first place is a factory area, a place at the end of the place, whether it is such an air placement, There are quite a few people who take a second step when asking "Do you work here?", After all considering the convenience and the neighborhood, at the very least it is necessary to have a place like a town And, after that, the stop where the limited express stops is convenient, is it goes to and around the convenience store around and so, even if it does not go so far, it is better to have a lot of stores nearby, and so on As a result of thinking about various things, it became like this.
Also, this was also a question, "How much are you conscious about the reliability of articles?Editor's bookAnd as I have access to GIGAZINE every day, I tend to trust that GIGAZINE is treated positively, but how about that? "Trust / trust is exactly what I think that it is an important point.
Because the biggest difference between GIGAZINE and other media is here, I think that it is thought that trust / credit is somewhat to some extent even if it is other media, but there is a difference in that way of thinking, and it appears briefly An example is a tasting article frequently posted in GIGAZINE.
What is frequently asked about tasting articles is that "Are you asking for an interview in advance?" ... ...
I have not done it.
This is something that I can not think of usually as a place to post articles like tasting articles, so I think that it seems like "Can you go with such a blow without asking for an interview in advance?" However, why are not you asking for an interview, this is the same idea as Michelin's mask researcher.
If you know that it is an investigator of Michelin, if you receive one star in Michelin, so many people come because of the influence, so I want you to write as good as those who are out shop. Then it is commonplace, but surely we will offer special dishes. Even though ordinary people ordered with ordered items, if you find that you are an investigator of Michelin after all, you will spend more time with your arms and will work harder than usual and you will do that kind of thing.
Some think that some people do not do such things, but it seems likely that the probability of doing that is probably high probably when you are looking at the eating logs and other areas. It is natural, but ordinary general customers can not eat such special dishes, do they? It was picked up at GIGAZINE and I went to eat thinking "Oh, great," but when I get something different from GIGAZINE 's article, it will get lazy.
What to do to prevent it is with Michelin 's masking investigator, Michelin hides the identity and pretends to be an ordinary person.
Well it's such a matter of course, even Michelin's guide to Michelin is to buy that, that is, it's meaningless if an ordinary person goes and you can not eat the same thing. That's why it is GIGAZINE's idea that there is nothing strange as to take the appointment in advance by interviewing the media as if it is a television or something about it.
In short, the most important value for the reader is whether it leads to facts, right? GIGAZINE is also the same idea, it is natural, but I have never told that it is GIGAZINE as a taste destination.
One day suddenly went to a shop, ate one day suddenly, one day suddenly it became an article, that would be fine
If you go with that, there is nothing wrong with the eating log and GIGAZINE speaking clearly. Go to the store as an ordinary person, pay money, eat, and write articles. Since we do not make an interview request in advance, it may be unfaithful for shops, as it may be written on the net. Still, if it says that there is no other way to do it, or if you give priority to the facts for the reader, it will inevitably become a style that does not require an interview.
GIGAZINE presents "fact = facts", how much you trust this is dependent on the reader already. Anyway, because it comes to say whether you trust it or not trust it whether you believe what is in front of you.
With that, the same case is this. I wrote in GIGAZINE, "Rakuten, Personally identifiable information including user's e-mail address was found to be downloaded and sold for 10 yen per caseIn an article that says, it is a fierce fire.
Rakuten is not going to have a great flame, but GIGAZINE is on fire for some reason.
Since the URL of the source is written in the article, it can be confirmed that if anyone clicks it is a fact.
It certainly seems to be difficult to believe it and it is hard to believe, "It is decided that such a foolish, such a big company like Rakuten should do something outrageous to sell personal information for 10 yen per case Everyone thought that it was not possible to do ". Even though Rakuten is a villain, it is not that bad as it is. Because of that, GIGAZINE has a link to GIGAZINE for about a week from the posting of the article, and everyone can check it by clicking on it, but it was accused of being bothered by like "bullshit", did not it? "Is it interpreted wrong" or "I am writing a mess" or something like that.
"I thought you really saw it if you clicked the URL if you click on the URL, you think that you really saw it?", But it is a story that the content of the fact was absolutely incredible.
I can not believe it even if I hear it right now, that is to do such a mess. Even if it goes beyond degree, even if it is clearly a fact, it is beyond the level that you can believe. I can not believe human beings as soon as they are too shocking even though the facts are truly correct.
It took me a week to say how long it took to believe this fact. A week later, the Yomiuri Shimbun posted exactly the same content as GIGAZINE at the top of the evening paper and covered it. So all changed really with the feeling of returning the palm, and it turned out that "What I was talking about was GIGAZINE was correct", but I felt like "You were right, click on you," It is said that human beings have this aspect.
In the example of Rakuten, it took me a week to believe, but it took me more time to be trusted / trusted.
That is the iPhone down payment problem of SOFTBANK MOBILE. This case is awesome anyway and it is an article I wrote on June 20, 2009, "What should I do if the supermarket price called "down payment" "contract money" has been taken by SoftBank Shop etc?In this article, this is like this, that kind of story came from the readers.
"In the SoftBank shop excluding directly managed shops and online shops, we often call" down payment "and add 3000 to 7000 yen extra separately from installment fee. The down payment will be free or discounted by turning on options such as W White. However, such a down payment is not stated in the catalog etc, and it is what we are requesting without permission as a margin of the shop. I have made an appointment for iPhone 3GS, but there was also an explanation to the effect that similar charges will occur. Sales of iPhone 3GS is just starting, and it seems that many users are charged without knowing anything. "When. I made an article on the results of examining it.
"That is not a down payment, it is not a contract money.It is simply simply saying that the profit sharing of the shop is down payment and contract money, so if you buy it at SoftBank's online shop, clearly say the down payment I did not need money either, "I wrote in the article, it is very simple content. However, since the posting of this article, it was accused by the iPhone user of that time that it was furiously criticized ......
It was said that it was criticized or this is also on the flames, "So GIGAZINE ... ...." I was told various things, "You guys will know!" It was said from iPhone users, "It is natural to take a down payment", "Is not GIGAZINE stupid about what it is useless to do something obscurity, is not it stupid?"
But one year later, when the next iPhone is released, the flow changes steadily. Many iPhone users stuck this article to Son Son Ji and accused everyone on the Internet.
This is it, since the previous article was June 20, 2009, since this article is June 22, 2010, just after one year ""Down payment" charged for iPhone 4 reservation may disappear"It summarizes all the circumstances at that time in an article called, It became a fuss about this.
Mr. Masayoshi Son said to the grandson Masayoshi san like a mountain until I tweet that "I started asking for a desire to lose my down payment at the time of this contract at the store that conditioned the down payment at the time of i4 reservation" What is it? "" There is no contract money "" Funky or grandchild! "" Dead! "" Bald! "Truly messy content was written on the net.
In other words, it was a true opposite from one year ago. Of course, there were also professional users who wrote that, "No, no, no, paying the contract money or the like is paying for them", but there are users who are wrong, but what you can not avoid is unnecessary you know.
The reason why such a thing happens is that it is the professional user who had the iPhone at the beginning of the article, and even if it thinks as a usual thing, the user who bought such an iPhone the first time is also familiar with the industry So I do not notice it is funny.
In short, because it is an industry custom, it was interpreted that it would be like that because it is like that. However, in fact it is a common man who started buying an iPhone one year after posting an article.
There is a sense that the number of ordinary people increased from around iPhone 4s at once. Those people do not know the circumstances of the industry, so it's not that I knew the circumstances of the industry.
There is a saying that "There are many things that is not commonplace for another person for the sake of many people" in many people's opinion, I say that I am saying to the editorial staff myself.
It was natural for the user, that is, for users who bought that iPhone 4, but if it says that it is commonplace for everyone, if it thinks carefully, such a thing does not exist. Even with the same facts, interpretation is completely different if you know the position of the side you know.
It is a story about whether this is commonplace, but that is not commonplace. In other words, there are many cases as to whether facts are truly correct, there is a case that we can not prove unless time passes.
As you can see from the present, it is better to say that Rakuten's case was good for about a week. If you are coming to other places too, I think you know a wonderful article that is grappling with the bad reputation of GIGAZINE, but I think that "GIGAZINE is innocent" about media like articles A secret exposure of how the facts are going to be done in off-season after one year.
There is something in your head "Is that ... ... that article?" "When GIGAZINE flames up on the net ... ... Is that it? This is? There are too many and I do not know!" It is like touch. Generally speaking, GIGAZINE has not erased such an article in the first place, and there is a reason to do so that you are not doing an apology either, everyone, you should not be danced, rather than thinking about what you said earlier It is decided to be danced! Well then, we do not want to continue being beaten with a sandbag because we do not want to be beaten in the past, but can we fight back soon? More clearly, with the feeling I said now again next year. I plan to say that you are playful about a certain media by name.
There was another question, "What time is your usual heading office hours, departure hours and bedtime?"
Mostly I am serious recently, so I join after eight o'clock.
Departure time and sleeping time are different depending on the schedule of the day. If there are articles that make it difficult to check, if there are various things such as re-photographing about the same thing, it will be the last train with the last train, sleeping after returning from the last train and feeling like having to wake up in the morning is disjointed However, the conclusion is that the time that happens to be more important than sleeping time is the conclusion, as I slept at any moment, I gradually became aware that there was not much relation if the time I wake up was the same.
And this is a question that was also a question, "I think that there are many articles that introduce the importance of sleep, but did the average sleeping time of the editor-in-chief have changed between the time of the establishment of GIGAZINE and now?" ,It is like this.
Even now I am on the waist, though, it is like a calorie meter called Withings Pulse, like a fitness. Even before that I slept, I slept after sleeping and I measured this result.
This is data from October 20 (Monday) to October 26 (Sunday) so it is only around yesterday. The average sleeping time is about 5 hours and 48 minutes, the goal achievement is 0 times, this goal is set to 8 hours, so that you never slept 8 hours a day. And as you can see, I can not wake up once while sleeping as I can sleep as you can see. There are about 3 hours of shallow sleep and 2 hours and 40 minutes of deep sleep. I understand it generally, it is hard for me to cut 3 hours, but if it is about 4 hours, I do not change much with a feeling of shallow sleep for one hour and deep sleep for two and a half hours. Even if sleeping time is long or short, deeply sleeping time does not change so much, and it seems to be said that if you sleep for about 3 hours you will recover, if you sleep for about 3 hours to 5 hours, it will be 100% It certainly makes me feel like I'm feeling full of physical fitness, so it's like I can do it even with a hard work like the editor-in-chief like this.
So, I thought that there are many articles to introduce the importance of sleeping ... "is a good eye for the criteria of what is chosen as the article story of GIGAZINE ... I thought that it was a point, so far I have never said one, but it is a good opportunity and I will touch on that a bit.
Do you notice that the tendency of articles posted in GIGAZINE has changed significantly since 2010, or that you are returning to the origin point?
Some people may have noticed, and some people may not have noticed, but GIGAZINE was originally an editor-in-chief himself from the year 2000 to 2004, made by one person It was it.
The standard at that time was to say "I will forget memorable things and interesting ones so let me take notes and summarize".
So, the current story of GIGAZIN 's weekday articles is basically composed of "all editor - in - chiefs I want to read, what I want to know", that is, what I would like to read as a reader.
The general media is the opposite of this, the side of the creator would like to tell and it is usually constructed.
No, this covers the same thing as the subject, I write an article on iPhone 6 Plus if iPhone 6 Plus comes out, but usually I would like to tell you "Such awesome things came out! Although I am writing it in the style of "I wonder what is out?" As I write it with feeling, it is completely opposite in idea. So, when you talk to people in various media, you noticed that there are many cases where the story does not interact too often.
Even though my partner and I talked a lot, I thought "Why is that the standard of the article? Is not it strange?" That is why your opponent says, "Well, I do not write articles with that standard I'm going to say, "I guess it is natural", though, I do not think about who to read.
GIGAZINE thinks about it, it is roughly correct if you think that it is not a maker, but a very strong consciousness as a reader.
If this is a movie director, Quentin Tarantino and Mr. Anno Hideaki are thinking about that neighborhood close.
What is that, Quentin Tarantino is a director of "Kill Bill", such as "Jango not connected", "Reservoir Dogs" or "Pulp Fiction", this person This is why I decided to make the first "Reservoir Dogs" that became a film director, because this person is doing a bite at a rental video shop, I like movies, so I rent a video in that rental video shop I saw it all, so it's a person who became a director who makes movies by saying "I want to make movies too!"
Mr. Anno Hideaki is also basically together, it is a transcendent geek, I look around all kinds of animation / special effects, I am making it myself by the end.
Both of them have vast amounts of inputs in the first place, there are intellectual curiosity that you want to see · want to know · want to hear · interesting so that people like you are lumps of intellectual interests It is an old-fashioned geek, is not it? I also wanted to know a variety of interesting things, so it seems to have been heard from a young age saying "What is that?" What is basically the same. It is because there are too many inputs so that you would like to know what you do not understand elsewhere.
Even now, as I can see from those headlines news frequently, as you can see, starting with most IT-related news sites on news sites here and there, those that are named news sites are sunrises Whether it is a newspaper or something, I read through many things, but then, when I think as a reader, I do not bother to read the things that are posted there with GIGAZINE. Even if it says anything, unlike the newspaper, the Internet can be seen with free stuff, so it's a waste of time if something that is posted here and there is on sale together. With that, when I say what I want to read in my own GIGAZINE, it means that something that is not listed elsewhere, that I do not know else, is that GIGAZINE's articles It is going to become.
I think the guest of this time is basically selecting it from the viewpoint of such a reader.
Specifically, as you can see from this room, first of all, I did not intend to gather hundreds of such huge numbers in the very first one, so it's natural that I can not afford to pay money Is not it? As soon as it gets to know, there is no one who is likely to acknowledge the neighbor well as it is, there are people who are likely to glimpse, it chooses to talk about it, talk, sometimes appease, watermark , Threatening (laugh), it is feeling that they had done variously while doing it. Also basically, the guest sits there, I sit there and talk while shooting it on the screen, but later I will be posting an article. However, it is only the members of the secret club that can read the article, so why are you going to further describe the article, there is that it is lit idly that it is hanging from the head of the lanterned anko That's right. In the same way as above, we plan to post articles such as foods for increasing secret club members or articles like guidance lights separately. At that time, as a result of choosing a guest that everyone can feel like "I would like to read a continuation if it is this one", I was the first magazine company at the very beginning, so I am still a magazine So I was supposed to talk with people in ASCII who is doing my best and I was also a reader of the weekly ASCII, so it was said that "ASCII is good!" And then further, if you think carefully Mr. Matsuura who is there will go to the Haifinton Post if you notice it, and now you are in smart news now, this is in a sense, now you are running at the cutting edge of the times Well, I want to talk about my neighborhood as I will stop now, No, I do not care about talking about the current story, I chose to talk about the old livedoor times, furthermore the third ufotable Kondo The president, as a matter of fact, is often told on the net, why GIGAZINE and ufotable are so close together, what kind of relationship are they getting along like that, It seems that it is a mystery and it seems that it is such a mystery, if you look at it from the outside surely, GIGAZINE and ufotable are linked like this There is nothing I wrote about the article, so I went to talk to President Kondo that I should tell you a bit about it, and President Kondo said "Okay!" I gave it. President Kondo does not seem to receive an ordinary lecture or something absolutely, but it is a feeling that it came to pass by a messy reason that it would be nice to have such a small number of people on the contrary. With that kind of basics and choosing it basically, it is based on the criterion of whether I would like to read when I finally become an article, or whether other people would like to read it and read it I chose it.
Well, after the break is finally the appearance of the guest!
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