A full-length lecture of “Magical Mirai 2014” that clearly shows how the creators of Hatsune Miku continue to spread throughout the world
With the theme of “creating”, talk about the tools used for creative activities, and the worldwide spread that Hatsune Miku has created, and the “Birth of the creators” of Hatsune Miku at the eve of Magical Mirai 2014 A talk session was held by Ito's representative directors of Krypton Future Media.
·table of contents
◆ “Teams that come up with sound”
◆ Two mechanisms to clear copyright handling and creative distribution
◆ Hatsune Miku spreads all over the world and “Activation of Creative Activities”
Magical Mirai 2014
illustraion by MONQ © Crypton Future Media, INC. www.piapro.net
Arrive at the Knowledge Theater on the 4th floor of the Grand Front.
Miku welcomes you at the entrance.
There are many fans in the hall.
Mr. Ito appears. The talk session is finally starting.
◆ “Teams that come up with sound”
My name is Ito from Krypton Future Media. Thank you for coming today. This is the second time that Knowledge Capital will give a lecture, following the “
Speaking of “creating”, Krypton Future Media is a company that “creates” tools and services that creators and other people use in the act of “creating”. First of all, I would like to talk about what those companies are doing.
We are a company in Sapporo and we have been here in Sapporo. We have something like a slogan, which is a “team thinking with sound”. Under this slogan, we sell “sound”. Our company has been in the business of selling sound for almost 20 years, but there is a database of such sounds in the company, and about 10 million or more sound data
Sound materials / sound effects / BGM download sales | SONICWIRE
And when we talk about “teams that come up with sound,” we handle “virtual instruments”. Translated literally, it is a “virtual instrument”, but specifically speaking, software and sound generators installed on a computer to reproduce the tone of an instrument when no instrument actually exists I say that. In this field, technology has progressed, and it has come to have a level of quality that can hardly be heard, whether it is actually played by humans or sounds produced by computers. For example, drums and pianos are not only loud, but the instruments themselves take up a lot of space. For this reason, it is difficult to arrange the environment at home, but if you have a virtual instrument installed on your computer, you can use it to play music whenever you want.
And the 'Hatsune Miku' that you know was developed as a kind of such a virtual instrument. We started development around January 2007 and released it on August 31 of that year, so it will soon be the seventh birthday.
Hatsune Miku was developed as one of the virtual instruments, but there is a special situation that synthesizes human voices that is different from other instruments. I thought it would be necessary to have something like “becoming a person” that makes you feel presence. Adding such “becomes” makes it easier for creators to create a creative image. I thought it would be possible to create an artistic creation by letting someone with such a personality sing.
Speech synthesis technology itself has been researched for a long time. If it is simply to read out speech, this is a field that has been developed by large companies since the 1965s. Also, the field of computer music is not so much the latest field, both can be said to have existed for a long time, but we developed “singing synthesis technology” that combines these two. I'd like to say that YAMAHA really did it well (laughs), but until then no one had ever sung a song into a synthesized voice. Moreover, no one really did to add a character there. The fact that we have added eyes and added “become a person” later has great significance.
By giving a character, various creations will be born. 2 If you think that a movie of Hatsune Miku deformed on the head and body was born, another video that was used secondaryly appeared using it, another picture was born, this time it became a figure A chain of creation is born. This is the meaning that was born by giving 'becoming a person', but on the other hand, this chain of creation created two new challenges.
◆ Two mechanisms to clear copyright handling and creative distribution
The challenge is “How to simplify copyright procedures and make it easier to create”, and the creation (= copyrighted work) created in that way is “fairly reused.” It was to make rules for.
Hatsune Miku itself is a common theme for everyone to create, and it plays a role as a kind of interface for creators, but as you know, creations such as illustrations are copyrighted, Law protection (restraint) comes out. Therefore, the person who wants to do secondary creation with illustrations of Hatsune Miku will try to confirm the right processing of the neighborhood more properly as the person with higher rights consciousness, but on the other hand, this The procedure is time-consuming for creators, and for our company with copyright, it causes new work to occur and takes time and effort.
The method we have considered to solve this problem is to define a rule called peer pro character license , classify the situations where the character is used in advance, and use it freely within a specified range, and set the rule that it is OK. It was that. Here, the rule is that you can use a character freely if it is non-profit and has no consideration.
Next, the second issue, “How to re-use the work fairly,” was solved by developing a site “ piapro ” that integrates them. Actually, this site was completed at a very early stage in Miku's history, and this mechanism is going to be operated in December about 3 months after Hatsune Miku appeared on August 31 It was.
In piapro, you can post various works you made. And, the work posted here has a usage contract that other registered users can use it freely for their creation. And if you use other people's creations like that, it's a place where you can say “thank you” using the message function as much as possible. This technique creates a mechanism that allows other people to use their work in a proper manner.
In other words, the first is “ Some Rights Reserved ”, that is, “All Rights Reserved” assumed by the ordinary copyright law holds all copyrights. You can use it freely because you abandon the right. ' The second initiative is called “ Read / Write Culture ”, which is a word that describes the culture of “writing / drawing” by taking a step beyond the traditional “reading” culture.
Some people may have noticed here, but the idea is the same as that of
In that case, it will be said that `` If you attach a CC license to Hatsune Miku itself, it will be solved '', but CC is targeted for `` work '', but if we do not make it a license target What does not become a 'character'. “Copyright” and “Character” seem to be similar, but in fact, under the Copyright Act, characters are not included in the scope of copyrighted works. However, in the case of Hatsune Miku, the character and the work must be clearly separated. Therefore, we have created our own license with reference to CC. However, considering the linkage and similarities with the CC, the design of the license conditions attached to the work is intentionally similar to CC's “Commons Certificate”.
◆ Hatsune Miku spreads all over the world and “Activation of Creative Activities”
I've been doing this kind of “place creation” work for a long time, but as a result, many people know that Hatsune Miku is like a “virtual singer” that plays an active role around the net. became. Hatsune Miku ’s own song, “Oh,” is a little misleading (laughs), but more than 100,000 songs are posted on YouTube and Nico Nico Douga.
Also, despite being a virtual singer, it is supposed to be thriving that tickets will always be sold out when a 3DCG concert is performed. In addition, we do information transmission using English for overseas, and I think that Japanese fans probably will not see it, but the official Facebook page of Hatsune Miku written in English The number of registered users has exceeded 2.4 million. In addition, we are also disseminating information in Chinese, and the Chinese Twitter
Hatsune Miku
In addition, various collaborations are also underway, and recently I participated in a new song by Bump of Chicken, and in the “ Ihatov Symphony ”, which was composed by Kenji Hamada, the composer, is the main singer “Puri” We are doing the activity to be in charge of mixing Madonna with the actual orchestra. At this time, the trial that Hatsune Miku sings according to the movement of the conductor that the conductor swings is incorporated.
Isada Isao `` Ihatov Symphony Blu-ray '' digest video-YouTube
In May 2014, I was in charge of the opening act for the North American tour of Lady Gaga. (Venue LOL)
Lady Gaga-The ARTPOP Ball Atlanta Opening (Hatsune Miku)-YouTube
As so many creative works are carried out and the number of creators and fans increases, so does the need for products based on characters. This commercialization is also regarded as a place of expression for creators, and we have been working with various related companies in the form of music CDs and light novels.
I also
I tried using the Domino Pizza application where you can see Hatsune Miku Live with the AR function-YouTube
In addition to sending personal messages, PIAPRO also makes efforts to send information in collaboration with various companies. We also collaborated with national and local governments on public themes. In addition, we collaborated with the Japanese Red Cross to create
In this way, I think it is important for creators to think that they are “helpful”, and we regularly collaborate with these public institutions.
As I mentioned earlier, we are a company in Sapporo, but there are many places where people can play an active role in the area. There is a `` Snow Festival '' every February in Sapporo, but during that period, it will be a heavy snow statue, and in the case of Miku Miku, it will be a `` small snow statue '' (venue lol) This is something that everyone enjoys by holding a unique event called “
In SNOW MIKU, there are many children in the corner where you can create an exhibition space in the atrium of Sapporo's New Chitose Airport, develop it so that you can listen to music, and paint Miku's face yourself They have gathered and gained popularity.
This is a tram that runs in Sapporo, but during the period, “Snow Miku” wrapping is applied and it actually runs in the city.
There is a Ferris wheel in the center of Sapporo city, but I try to make it a wrapping specification only for the winter.
There are also various contests and music events. In the sense of `` invigorating creative activities '', there is a `` UGC Award '' at the Sapporo International Short Film Festival, in short, there is a division that commends excellent videos posted on YouTube and Nico Nico Douga, this For about 3 years.
Also, as part of our educational activities, our company is called “Sound Company” and there is “
In addition, global activities are spreading. There are no borders on the Internet, and there are fans all over the world who have watched published content. As I mentioned earlier, the number of registered Facebook users may exceed 2.4 million, and fan letters arrive every day, or inquiries such as 'Can you do a concert in my country?' The However, since it is difficult to respond to all requests, we conducted a questionnaire for the world and tabulated which country we would like you to come to. About 100,000 responses were received. As a result, “MIKU EXPO” was held in May 2014 in Jakarta, Indonesia, where the number of votes was the highest.
The venue was held at the convention center in the center of Jakarta, but many people gathered.
In the venue, there were various exhibitions and Miku's chronology written in Indonesian language, but the product sales corner was particularly successful.
And then you can bring a life-sized figure ...
I made a “Piapro Wall” in Indonesia and wrote a message to the fans, and I even drew an illustration, but what impressed me was the comment “Thank you for coming”. There were many. It was written in Indonesian language, in English, written in unfamiliar Japanese, and anyway, it was full of “thank you” and I felt really good.
This woman is a woman wearing an Islamic hair-hidden outfit, but she drew a good image of Miku, so I tried to shoot it.
There was also an origami experience corner. It was a workshop to make Miku's origami, but it was such a corner where the local student staff was in charge and taught local customers origami. After that, there was a nail art corner where I decorated the colors according to the characters.
This is a local cosplayer. The person on the left is a famous person in the local Vocaloid community, but this time the local person is in charge of translation and helps with the operation, etc. It was. The costume worn by the right person is a design incorporating local traditional costumes.
It is a state of the concert held in the field. In several performances, about 5,000 customers enjoyed the live performance. The song set list was mainly songs that had a track record in Japanese concerts, but only one Indonesian song was specially played. I also did some MCs during the concert in Indonesian, but the local fans were very happy.
In this way, the performances in Indonesia tried to collaborate with local creators. This MIKU EXPO will be held in October this year at two venues such as Los Angeles in the United States.
[MIKU EXPO] HATSUNE MIKU COMING BACK TO the US! [Hatsune Miku]-YouTube
On August 30, “Magical Mirai 2014” will be held at INTEX Osaka. This will be the second time following Yokohama last year. Hatsune Miku itself is virtual and does not actually exist, but we have actually performed a concert, but it was not just gathering at the concert, but it came with a lot of effort, so the fans are doing creative activities I would like to have an opportunity to experience it and learn how to make Miku at the workshop. By doing so, I think that a wave of new creators will be born, and Magical Mirai is not just a place to enjoy such a concert, but to see various things, learn and absorb and return home, I would like to make such a place.
illustraion by MONQ © Crypton Future Media, INC. www.piapro.net
Unfortunately, tickets for concerts were sold out, but tickets for the exhibition space can still be purchased, so I'd like to see them come.
In addition, I would like to express my gratitude to the knowledge capital for their cooperation. I think that Miku is a “place” supported by the creator, so I hope I can continue to excite the word “create” as a keyword. Thank you very much.
Mr. Ito's talk session was over after the scheduled time. After this, creator otomania, who sparked the Hatsune Miku boom under the title `` Prospects for the creation of vocaloid content for the world, '' and Takanoyama Bessho Honzan Sanhoin Deputy Resident Emperor Hidaka Zenho (Hidakazen) An interesting talk session was held with Mr. Bou). The situation will be posted soon, so look forward to it!
・ Continued
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