What is a publisher that raises all the books from Amazon and earning the highest earnings?

ByNate bolt

Publisher who sold 2000 titles as well at AmazonEducational Development Corporation(EDC) decided to "raise all publications from Amazon" as management continued to tilt. What was the effect on this decision that seems reckless? EDC's Randall White CEO says that.

How EDC Beat Amazon - Business Insider
http://www.businessinsider.com/edc-beat-amazon-2014-8


EDC is "Shoot for tomorrow!"We sold a lot of publications at Amazon, but in order to break the continuing deterioration in business, in 2012 2012 CEO Randall White will raise all publications from Amazon and sell them all in-house I switched to policy.


In addition, we stop the transaction with wholesalers who resell EDC's publications to Amazon,TargetDelivery of goods to supermarkets is also stopped. Mr. White says, "Although I decided to do it with disinformation, most people thought that I was not insane." Although it seems like a dangerous decision at first sight, EDC's first quarter earnings in the first quarter of fiscal year 2014 increased by 20% compared with the previous year, monthly earnings in July increased by 28%, and in 2014 the highest ever It is said that it is reaping profits.


EDC's share price before EDC's suspension of dealing completely with Amazon had been maintained at about 12 dollars (about 1245 yen), but then collapsed to 2.5 dollars (about 260 yen). Although shareholders gave a warning, Mr. White who owns 800,000 shares of its own shares said, "I am fortunate that I will not be dismissed," laughingly said. As of 2014, EDC stock price has recovered to 4.75 dollars (about 490 yen).

Usborne Books in the United Kingdom is a publisher long in business relationship with EDC which sells picture books for young children. EDC has the right to sell to Usborne Books publications in the US, but Peter Usborne, CEO of Usborne Books, said: "We are not involved in EDC's decision at the time, just from Randall "There was a follow-up report that" I ceased trading with Amazon "." It seems he felt that he made a wrong decision at the time, but he says, "EDC seems to be on a good flow."

EDC was able to decide to withdraw from Amazon by having a sales consultant unit of 7000 people called "home business division" is the most important key. This department consists of mothers with children, etc. We sell books of Usborne Books etc. at friends, neighborhood, book fair, home party, etc. The salary is paid according to the number of books sold, but it has become a multilayered sales organization that not only sells books but also leads the rank of their own by drawing sales consultants, and Nancy Ann Thinks that his income will exceed 100,000 dollars (about 10 million yen) in many years.


Until now sales to school libraries, teachers, etc. were often denied because "Amazon is cheaper than a few dollars", but as sales from EDC and Usborne Books can not be bought from Amazon, It has risen, and we have achieved profitability for 13 consecutive months. The recruitment of new recruits is ongoing and it is an important department responsible for the growth of EDC after withdrawal from Amazon.

Amazon is known for implementing a business model that emphasizes low cost and eliminates all conflicts. Although it is convenient for retailers and publishers to be able to sell products widely, we are concerned about the danger that not much profit emphasizes low prices. As a result, EDC's direction change and its success are important news for all Amazon publishers and retailers. For retail chain Mary Arnold Toys, which has more than 6,000 stores and retail chain selling EDC books before, EDC orders for EDC, which was once every two months since EDC ceased trading with Amazon It is every 3 weeks, and sales are increasing.

Amazon is engaged in negotiating e-books for publishers called "gazelle projects" and CEO Jeff Bezos instructs negotiating teams to shoot from smaller publications like EDC It is known that it did. Publishers' publications that do not comply with requests are displayed inconspicuously on Amazon, including the Stephen King due to pressures on French publisher Hachette in a strategy to press pressure on e-books900 writers posted criticisms in the New York TimesThe riots such as doing are happening.

Mr. White as an advice to a trader, warns "Please think carefully before handing items of your business to someone, Amazon is not your friend".